Sky’s the Limit for New Emirates Skywards and MBNA UK Card Collaboration

Emirates selects leading UK credit card provider MBNA as partner of choice; signing marks Emirates Skywards’ first cobrand credit card collaboration in the UK

CHESTER, England, 24th June, 2013/PRNewswire/ – Emirates’ award-winning frequent flyer programme, Emirates Skywards, and MBNA have signed a new UK credit card collaboration; and announce the launch of two new credit card accounts for current and new Emirates Skywards members and UK consumers.

The ‘Emirates Skywards Credit Card Account’ and ‘Emirates Skywards Elite Credit Card Account’ allow customers the choice between a standard no annual fee card and an elite version with fee. Both cards are available to apply for now at www.emirates.com/uk.

Both accounts come with two credit cards, one American Express® card and one Visa card, and enable eligible new customers to boost the earning power of their spending by building Skywards Miles. The accounts also come with a higher earn rate on purchases from Emirates, 10 percent off holidays booked through Emirates Tours as well as bonus miles for the first purchase made during the first 90 days of opening the account. Holders of the Elite card are entitled to additional benefits – ranging from a complementary companion reward ticket, to discounts on flights, miles purchases, Emirates Business Class check in at UK airports when flying in Economy Class and more (conditions apply, see table below).

MBNA’s Business Development and Marketing executive, Michael Donald, and Emirates Skywards Senior Vice President, Brian LaBelle, took to Emirates Air Line in London, the UK’s first urban cable car, to launch the new collaboration (pictured).

“As the recognised leader in card affinity partnerships, MBNA was the obvious partner of choice for Emirates Skywards to bring new cobrand credit cards to the UK market,” said Brian LaBelle. “It is a logical step for Emirates Skywards to launch these two new products in the UK, home to our largest membership base globally. We want to ensure both current and future Emirates Skywards members have the best opportunity possible to maximise the earning potential of their spending by building Skywards Miles and redeeming these for a range of exclusive rewards and benefits that come with both accounts.”

Michael Donald added: “MBNA is proud to be working alongside Emirates Skywards, the frequent flyer programme of one of the world’s fastest growing international airlines. We share their ambition to provide the UK Emirates Skywards membership base with compelling credit card products and look forward to our new partnership going from strength to strength.”

Overview – Emirates Skywards Credit Card Account and Emirates Skywards Elite Credit Card Account



Designed for Consumers looking to build Emirates Skywards rewards with their everyday spending, regular travellers on Emirates airline, and frequent flyers.
Interest rates & fees Emirates Skywards Credit Card Account
Representative example 17.9% p.a. (variable) on card purchases. This is equivalent to 17.9% APR representative (variable) based on a credit limit of £1,200.

Emirates Skywards Elite Credit Card Account
Representative example 18.9% p.a. (variable) on card purchases. This is equivalent to 55.1% APR representative (variable) based on a credit limit of £1,200. Annual fee of £150 is payable.

Both credit card accounts also offer:
  • 0% for 12 months from account opening on all spending at www.emirates.com/uk
  • 0% for six months on all balance transfers and money transfers made in the first 90 days (2% fee applies)
Introductory bonus and redemption opportunities Emirates Skywards Credit Card Account
5,000 bonus Skywards Miles, payable on first purchase being made within 90 days of account opening (no minimum spend)
  • Start redeeming at 7,500 Miles within Europe or 38,750 on Emirates
  • Upgrade rewards start from 25,000 Skywards Miles

Emirates Skywards Elite Credit Card Account
10,000 bonus Skywards Miles, payable on first purchase being made within 90 days of account opening (no minimum spend)

  • Start redeeming at 7,500 Miles within Europe or 38,750 on Emirates
  • Upgrade rewards start from 25,000 Skywards Miles
Reward Miles per £ spent Emirates Skywards Credit Card Account
Earn rate on Emirates spend: 2 Skywards Miles per £1 spent directly at Emirates flights and Emirates Tours booked through www.emirates.com/uk and www.emiratestours.co.uk (AMEX), 2 Miles per £2 spent (Visa)

Earn rate on regular spend: 1 Skywards Mile per £1 (AMEX), 1 Mile per £2 (Visa) on all other spending

Emirates Skywards Elite Credit Card Account
Earn rate on Emirates spend: 4 Skywards Miles per £1 spent directly at Emirates flights and Emirates Tours booked through www.emirates.com/uk and www.emiratestours.co.uk (AMEX), 4 Miles per £2 (Visa)

Earn rate on regular spent: 2 Skywards Miles per £1 (AMEX), 2 Miles per £2 (Visa) on all other spending
Additional cardholder flight/miles benefits Emirates Skywards Credit Card Account
10% discount off Emirates Tours and 25% discount on purchases of up to 25,000 Skywards Miles when using the Emirates Skywards American Express ® Credit Card

Emirates Skywards Elite Credit Card Account
10% discount off of Emirates Tours and 25% discount off of purchase of up to 25,000 Skywards Miles when using the Emirates Skywards American Express® Credit Card

Access to the Visa luxury holidays website and access to Visa retail offers (online and mobile application, including retailing discounts) when customers register using their Emirates Skywards Visa Credit Card

Plus, Emirates Business Class check in at UK airports when flying in Economy Class; £150 off of a First Class or Business Class ticket after first spend on the account (equivalent to annual fee); and, a complimentary companion reward when buying a Skywards Flexible Economy Class or Business Class ticket when £15,000 or more spent on the card in any one year.

Picture Caption: Brian Labelle (left), Emirates Skywards Senior Vice President, and Michael Donald, MBNA’s Business Development and Marketing executive, with the Emirates Air Line in London, the UK’s first urban cable car.

About Emirates Skywards:

Emirates Skywards, the award-winning frequent flyer programme of Emirates, offers four tiers of membership – Blue, Silver, Gold and Platinum – with each membership tier providing exclusive privileges. Members earn Skywards Miles when they fly on Emirates or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners. Skywards Miles can be redeemed for an extensive range of rewards, including tickets on Emirates and partner airlines, flight upgrades, hotel accommodation, excursions and exclusive shopping. For more information or to join Skywards, go to https://www.emirates.com/uk.

About MBNA Limited:

MBNA Limited is a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC). For more information, visit the company’s website at http://www.mbna.co.uk.

Editor and supplementary notes:

The information contained in this press release is intended solely for journalists and should not be used by consumers to make financial decisions. Any consumer interested in learning more about any of this product should visit http://www.mbna.co.uk for full terms and conditions.

For further information, contact:

Gary Jenkins
Corporate Communications
MBNA
Tel: +44(0)1244-574136
Email: gary.jenkins@mbna.com

Simon Benson
Associate Director – FleishmanHillard
Emirates Representative in the UK
Tel: +44-20-7306-9000
Email: simon.benson@fleishmaneurope.com

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Related Links

www.mbna.co.uk
www.emirates.com/uk