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For more information:

Meredith Cammaker / Jackie Sands
Tractenberg & Co.
Meredith@tractenberg.com / Jsands@tractenberg.com
212.929.7979

adidas for Women Deodorant Body Fragrance
adidas for Women Deodorant Body Fragrance
adidas2-in-1 Hair & Body Wash
adidas2-in-1 Hair & Body Wash
adidas 3-in-1 Hair, Face & Body Wash
adidas 3-in-1 Hair, Face & Body Wash
adidas Body Spray
adidas Body Spray
adidas Deodorant
adidas Deodorant

GEAR UP FOR A NEW SCHOOL YEAR WITH ADIDAS PERSONAL CARE

New York, NY, August 20, 2013 – /PRNewswire/ – Whether you’re trying out for the team or just trying to make it to your next class, you need personal care that can keep up with the pace when you head back to school. For invigorating, refreshing body care, look no further than adidas—the ultimate in high-performance deodorant, antiperspirant, body spray and more. In energizing fragrances and effective formulas for him and for her, adidas personal care is the perfect way for guys and girls to meet the new school year head on. Stash these essentials in your locker to refresh and power up anytime:

ADIDAS PERSONAL CARE FOR MEN:
The stimulating, exhilarating essentials in the adidas personal care collection are designed for a champion—strong, sure, and ready to take on every challenge the new school year brings. To help him stay fresh from morning practice to after-school activities, the new collection includes convenient Body Sprays, refreshing Deodorants, Antiperspirants, and Hair & Body Washes. With bold graphics and striking colors, the collection reflects the dynamic, powerful, modern spirit of the adidas man.

Available in four distinct scents:

DYNAMIC PULSE A clean and aromatic fragrance with peppermint, Dynamic Pulse delivers a burst of rejuvenating power for the dynamic, self-confident man.

DEEP ENERGY A woodsy, energetic fragrance and a formula with ginseng, this shower gel is for the passionate man looking for revitalizing sensation.

PURE GAME A green and woodsy aroma and enriched with guaiac wood, this shower gel helps give the active man a relaxed and focused confidence to take on any challenge, in sport or in life.

EXTRA FRESH With added mint extract, Extra Fresh delivers an immediate revitalizing sensation to cool down body and mind.

2-in-1 Hair & Body Wash: Dynamic Pulse   Deep Energy  
3-in-1 Hair, Face & Body Wash:
Extra Fresh
   
Body Spray: Dynamic Pulse   Deep Energy Pure Game
Deodorant: Dynamic Pulse   Deep Energy Pure Game
Antiperspirant: Dynamic Pulse   Deep Energy Pure Game

ADIDAS PERSONAL CARE FOR WOMEN:
Today’s woman wants to feel stylish, glamorous and feminine—embracing all the unique aspects that make her special. adidas is keeping right in step with the changing needs and desires of a new generation of women with dedicated body care products to satisfy their desire for wellness. The new range features three signature scents available as a Body Spray and Deodorant Body Fragrance. Inspired by curved feminine shapes, the adidas for women packaging is designed for women’s daily life and sporty moments with colorful, bold graphics for a fun, feminine twist.

The adidas for women collection includes the following:

Body Spray: Pure Lightness Fruity Rhythm   Natural Vitality
Deodorant Body Fragrance: Pure Lightness Fruity Rhythm   Natural Vitality

adidas personal care retails for $3.47 each and is available at Walmart nationwide.

adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group. adidas personal care products and fragrances are made by Coty Inc. under license from adidas International Marketing AG