THE WAIT IS OVER
LANCÔME SHOW BY ALBER ELBAZ
HITTING STORES NATIONWIDE
New York, NY, June 13, 2013 /PRNewswire/ — On June 15, the highly anticipated, limited-edition Lancôme Show Collection will finally be available for purchase at Lancôme counters around the country. This collaboration between Lancôme and legendary designer, Alber Elbaz, dresses the brand’s iconic eye makeup favorites plus the brand’s very first set of lashes in the designer’s signature flair.
A longtime fan of Lancôme’s high style beauty products and ethos of French-inspired glamour, Elbaz was thrilled to be tapped for this unprecedented, visionary partnership. Inspired by the idea of live performance, the current Lanvin artistic director created stunning, feminine “outfits” to personify Lancôme’s four best-selling mascaras: Doll, Drama, Définicils, and Hypnôse. The collection consists of these beloved mascaras, custom Color Design 5 Shadow & Liner Palettes, and a Lancôme’s very first line of false eyelashes in chic illustrated cases, all with collectable couture exteriors.
Elbaz envisioned a pair of long, sensual lashes framing beautiful eyes, focused on a darkened stage. From this image of electrifying, seductive anticipation, he dressed each Lancôme Show piece. Featuring Elbaz’s signature illustrated hearts, stars, polka dots, roses, and of course, eyes, each design represents a distinct, playful persona in the audience, whether a polka dotted drama girl or the fur-clad star.
“I wanted to think about the stories you can tell with mascaras: a story of eyes, and their shape,” explains Elbaz. “I took the four mascaras and built a story around them, with polka dots for Hypnôse Drama, stars for their namesake Hypnôse Star, hearts for Hypnôse Doll Lashes, and for the fourth mascara, Hypnôse itself, I took the legendary Lancôme rose and mixed it up with eyes.”
“Beauty isn’t a question of being the right age or having the right look, it all comes down to attitude, individuality and character…” Elbaz explains. Incorporating Elbaz’s signature joyful approach to luxury, the collection represents a whimsical, playful approach to beauty. “When people think about makeup, they often think about disguising or hiding the truth,” says Elbaz. “But true style is about bringing a woman’s individuality to the surface. Not hiding it or playing a role, but truly revealing it.” With this exclusive collection, Elbaz gives women a chic new way to wear their innermost personas on the outside.
- June 15th at all Lancôme counters and lancome.com; False Eyelashes exclusive to Nordstrom
- Mascaras, $29; Palettes, $51; False Lashes, $35