John Frieda logo

"Loading the player…"
Megan Hilty posing on John Frieda’s  blonde carpet in honor of Blonde Appreciation Month
Megan Hilty posing on John Frieda’s blonde carpet in honor of Blonde Appreciation Month
Megan Hilty in front of John Frieda’s exclusive “everlasting” art installation after unveiling the wall of curated images at The Time Warner Center
Megan Hilty in front of John Frieda’s exclusive “everlasting” art installation after unveiling the wall of curated images at The Time Warner Center
Megan Hilty caught on blondemonth.com after eyeing the wall of blonde photos
Megan Hilty caught on blondemonth.com after eyeing the wall of blonde photos
Megan Hilty raving about John Frieda® Sheer Blonde Everlasting Blonde Shampoo and Conditioner
Megan Hilty raving about John Frieda® Sheer Blonde Everlasting Blonde Shampoo and Conditioner
John Frieda® Sheer Blonde Everlasting Blonde Shampoo
John Frieda® Sheer Blonde Everlasting Blonde Shampoo
John Frieda® Sheer Blonde Everlasting Blonde Conditioner
John Frieda® Sheer Blonde Everlasting Blonde Conditioner

MEGAN HILTY UNVEILS AN EXCLUSIVE ART INSTALLATION
CURATED BY THE JOHN FRIEDA® SHEER BLONDE® HAIR CARE TEAM
IN HONOR OF BLONDE APPRECIATION MONTH

New York, NY, July 2, 2013 /PRNewswire/ — They stand out in a crowd. They have more fun. They always steal the spotlight. Blondes are a special breed—and they deserve special treatment. That’s why the John Frieda® Sheer Blonde® team designated June as Blonde Appreciation Month—a time to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade.

The John Frieda® Hair Care team is celebrating the culmination of Blonde Appreciation Month with an exclusive art installation at the Time Warner Center. Actress, singer and iconic blonde Megan Hilty unveiled the installation on June 27th, revealing her own personal photos that reflect her interpretation of blonde and showing the world what blonde looks like to her. The art installation features a curated selection of images submitted by women across the country showcasing their unique vision of what it means to be blonde. The installation serves as monument to blondes that lives on long past Blonde Appreciation Month to showcase the nation’s collective vision of what it means to be blonde.

“It’s been so amazing to see what ‘blonde’ means to such a wide range of women,” explains Hilty. “What we all have in common is that our color really defines who we are—we think of ourselves as blondes first and foremost.”

To keep her first-day blonde color for Blonde Appreciation Month and beyond, Hilty uses John Frieda® Sheer Blonde® Everlasting Blonde® Shampoo and Conditioner, infused with safflower oil and bergamot extract.  Formulated to protect the tones that keep blonde colour pure, the duo prevents brassiness and fading to help maintain fresh colour for up to 10 weeks. The duo also maximizes the brightness and radiance of blonde colour while promoting soft texture, so blonde tones can truly shine.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®, Precision Foam Colour and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies

FOR MEDIA OR PHOTOGRAPHER CREDENTIALS CONTACT:

LAUREN DONNER/SARAH PARKER/GIZEM OZCELIK TRACTENBERG & CO./212.929.7979
LDONNER@TRACTENBERG.COM
GOZCELIK@TRACTENBERG.COM
SARAHP@TRACTENBERG.COM