Media Contacts:

Andrea Foote
914-473-3284
andrea.foote@pepsico.com

Susannah Frank
646-541-8667
sfrank@webershandwick.com

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Josh Duhamel takes over the cash register to “check out” unsuspecting Diet Pepsi shoppers. Go to dietpepsi.com to see more
Josh Duhamel takes over the cash register to “check out” unsuspecting Diet Pepsi shoppers. Go to dietpepsi.com to see more
Josh Duhamel surprises Diet Pepsi customers by "checking them out" at the cash register. Go to dietpepsi.com to see more
Josh Duhamel surprises Diet Pepsi customers by "checking them out" at the cash register. Go to dietpepsi.com to see more
Josh Duhamel shows what happens when he takes over the cash register to “check out” Diet Pepsi customers
Josh Duhamel shows what happens when he takes over the cash register to “check out” Diet Pepsi customers
Josh gets in a quick workout in between takes on the set of his new Diet Pepsi video
Josh gets in a quick workout in between takes on the set of his new Diet Pepsi video
Josh Duhamel gets ready to surprise and “check out” unsuspecting Diet Pepsi shoppers in LA
Josh Duhamel gets ready to surprise and “check out” unsuspecting Diet Pepsi shoppers in LA
Josh Duhamel goofs around on the set of his new hidden camera style Diet Pepsi shoot
Josh Duhamel goofs around on the set of his new hidden camera style Diet Pepsi shoot

Josh Duhamel “Checks Out” Unsuspecting Diet Pepsi Fans … at the Register

New Video Starring Duhamel Shows That Great Things Happen When You Choose Diet Pepsi

PURCHASE, NY, July 15, 2013 /PRNewswire/ — With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los Angeles shoppers who chose Diet Pepsi on July 12 were surprised to have Duhamel check them out … at the register, of course.

The new video features an incognito Duhamel posing as a store clerk scouring the aisles, parking lot, and register lines to find and “check out” Diet Pepsi fans. An elaborate hidden camera set-up gave Duhamel the chance to play up his comedy chops and surprise shoppers throughout the store. From stocking the shelves to corralling shopping carts to taking over the in-store loud speaker, Josh stops at nothing (literally, nothing) to deliver a refreshingly unexpected break in the everyday routine of grocery shopping, all of which is captured on film.

“I had a blast ‘checking out’ Diet Pepsi fans at the cash register, it was like hosting my own candid camera!” Duhamel joked. “Seeing the surprised reactions in real-time was really fun and I hope we gave a lot of shoppers a great story to tell their friends and family.”

Check out dietpepsi.com to see Josh’s video and enter for the chance to win fun and refreshing daily prizes all summer long.

Make sure to visit facebook.com/dietpepsi and tweet or follow us @dietpepsi #loveeverysip.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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