Perrier-Jouët’s Latest Collaboration
The enchanting and artistic world of Perrier-Jouët
through the lens of leading image makers Warren du Preez & Nick Thornton Jones*
PARIS, 23rd September, 2013/PRNewswire/ — Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
An alluring journey into Enchanted Nature resumes the whole concept of their inspiration “where everyday life – the essence of enchantment – is suspended in the realms of our subconscious and our imagination, which is projected into our own interpretation of nature and the art within life”.
Taking a prestigious cuvee Belle Epoque as a starting point, Warren du Preez and Nick Thornton Jones made a whole world out of it, where each element, the model, the light, the garden is interpreted relying on the different facets of the brand’s heritage. Each detail, from the choice of the dress to the mood of the set scene is inspired by enchantment and freedom.
Digital users will be able to live the enchanting experience of Perrier-Jouët on the brand new website. Relying on the major assets of this modern website – full screen pictures, trailer video , animated hot spots – Warren du Preez and Nick Thornton’s result confirms their more painterly than photographic approach.
To discover the experience, please visit: http://www.perrier-jouet.com/enchanted-nature
To download images of the campaign, please visit: http://digitalpressroom.perrier-jouet.com
*ABOUT WARREN DU PREEZ & NICK THORNTON JONES
Warren du Preez & Nick Thornton Jones are leading innovators within the contemporary image-making and film industry with a portfolio of international clients from the worlds of music, beauty & fashion.
They began their collaboration in 1998 through their shared fascination of the image making process and possibilities of combining the craft and digital domains. Their distinctive approach in visual communication and experimentation has resulted in striking and highly original artworks and imagery
W&N have created editorial for Numero, I-D, Big, Muse, GQ Style, V magazine, NY Times magazine and Dazed & Confused. They have exhibited at Haunch of Venison, National Portrait Gallery, Fondation Cartier, ICA, Colette and Philips de Pury. Their innovation has been commissioned to create advertising campaigns for Lancome, Absolut, Shu Uemura, Issey Miyake, Cartier, Boucheron, Hermes, Elizabeth Arden, Thierry Mugler, Cacharel, BMW, Sony and Mercedes. Within Music culture W&N have collaborated extensively, with Bjork on her last 3 album projects & Massive Attack to name a few. W&N have directed music videos and Film installation with UNKLE.
Perrier-Jouët is part Martell Mumm Perrier-Jouët, the prestige champagne and cognac business of Pernod Ricard, co-leader in the Wines & Spirits sector worldwide. Perrier-Jouët is a Champagne House in the purest tradition with exceptional vineyards, recognised for the floral, diamond-cut and elegant notes of its wines, from the savoir-faire of only seven Cellar Masters since 1811.
For further information, please visit http://www.perrier-jouet.com/
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