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Dial® Personal Care Celebrates 65th Anniversary

SCOTTSDALE, AZ (July 9, 2013) – /PRNewswire/ : Dial®, America’s #1 personal care brand, is commemorating its 65th anniversary this summer with the Dial® $65K Gold Giveaway, an exciting $65,000 sweepstakes in honor of the brand’s golden heritage. Dial® is celebrating six and a half decades as a leader and pioneer in the category—from introducing the first odor-eliminating soap in 1948 and sending the first soap into space in 1961, to making a big splash today with its innovative body wash formulas.

Dial® fans who really want to clean up have just over a month remaining to enter to win a year-long supply of Dial® Body Wash and chance for the ultimate Grand Prize—$65,000 in gold. The deadline for entries is August 19, and the winner will be announced August 21.

“We are so excited to celebrate the 65th anniversary of Dial® brand with our fans through the Dial® $65K Gold Giveaway on Facebook in honor of the gold bar that started it all,” said Chris Sommer, Vice President of Marketing, Personal Care. Dial® Personal Care has a history with larger-than-life giveaways. In 1954, the brand gave away an oil well and in 1958 it hosted a “win your weight in gold” sweepstakes.

The Dial® brand has thrived by providing families with groundbreaking Personal Care products for clean, healthy skin through continual innovations for over 65 years. In fact, nearly one in three households uses Dial® Personal Care products. These include the award-winning Dial® Triple Moisture Body Wash with shea, jojoba & mango butters, Dial® Coconut Water Body Wash with bamboo leaf extract and new Dial® Kids Hair & Body Wash, developed with pediatric dermatologists.

For more information on Dial® brand’s product innovations over the last 65 years visit http://www.dialsoap.com, and to enter the Dial® $65K Gold Giveaway visit http://www.facebook.com/dial.

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About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.13 billion and adjusted operating profit of $2.98 billion in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.

Allyson Culligan; (212) 485-1688; aculligan@mahercomm.com


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