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Contacts

Christine Cea
Unilever
201- 894-2596
christine.cea@unilever.com

Janna Porrevecchio
Weber Shandwick
312-988-2125
jporrevecchio@webershandwick.com

CLEAR MEN SCALP THERAPY™ PARTNERS WITH ESPN® AND TONY GONZALEZ TO SHOW MEN HOW TO CLEAN UP THEIR ACT

First-Time ESPYS presenter, Pro-Football Tight End, and Hall of Fame Hopeful Teaches Guys How to Go from Grizzly to Groomed in a Special ESPYS Segment

ENGLEWOOD CLIFFS, N.J., July 17, 2013 – /PRNewswire/ – CLEAR MEN SCALP THERAPY™ has signed on as a sponsor for the ESPY awards, airing tonight, showing men how the pros look good both on and off the sports field. The brand enlisted football player Tony Gonzalez who has been in training to be the perfect man on the red carpet, as well as the stage, in his new role as a presenter for the 2013 ESPY Awards on behalf of CLEAR. To get in shape for the show, Tony has been using the “2 in 1” shampoo + conditioners and shampoos designed specifically for men to be sure he keeps his tux flake-free all night long (visible flakes with regular use).

Despite being a football veteran who has lived under a helmet, Tony has been recognized for his well-groomed style off of the field. The tight-end was tapped by the CLEAR MEN SCALP THERAPY™ brand to work with them on their ESPN partnership and drive product awareness. Tonight’s broadcast will premiere an exclusive vignette, featuring Tony’s journey from a grizzly mountain man to the perfect presenter, culminating in his appearance onstage at tonight’s award show.

“Choosing Tony to be the face and hair of CLEAR MEN during our ESPYS partnership was an easy one” said David Rubin, Unilever Vice President Marketing Hair, U.S. “Tony is one of the most prominent athletes in football right now, and he embodies the brand’s aspirational message. Most of all, it’s the importance of recognizing that Tony is the man that young guys want to look like. We want them to see that regular use of CLEAR MEN SCALP THERAPY™ will give guys everywhere hair that is free of visible flakes and bring them one step closer to greatness.”

In fact, giving men even more inside information on how to go from grizzly to groomed, consumers who “like” CLEAR MEN SCALP THERAPY™ on Facebook will see a sneak peek of the award show segment showing how Tony transforms as the brand has released behind-the-scenes photos and video clips exclusively for fans via the social channel.

CLEAR MEN SCALP THERAPY™ knows that being the perfect presenter starts with great looking hair that is free of visible flakes with regular use. With nearly 30 million men experiencing dandruff, one of the most common and annoying scalp issues for men1, it is time to start using a solution that really works. Even though Tony has spent the past sixteen years with his hair under a helmet, he knows that CLEAR MEN SCALP THERAPY™ breaks the one-size-fits-all mold of dandruff care that leaves hair looking & feeling great, and has an amazing fragrance men enjoy using every day.

Do you think you have what it takes to get ESPYS ready? There’s still a chance for men everywhere to get in on the action next year and attend the 2014 ESPY Awards. Head to facebook.com/clearmen and enter by July 18th for a chance to win2 two tickets to next year’s ESPYS in Los Angeles.

Follow @clearhair on Twitter and Tweet along during the broadcast to share your perfect red carpet picks.

CLEAR MEN SCALP THERAPY™ is a line of daily “2 in 1” shampoo + conditioners and shampoos designed specifically for men and clinically proven to control dandruff at the source for 100% dandruff protection1. The entire range is specially formulated with Bio-Nutrium 10TM, a combination of natural ingredients including ginseng, tea tree and natural mint.

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For more information on how to be the Perfect Man:
Visit: www.Facebook/clearmen

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

1 US Personal Care Usage Pane (questionnaire data); Men aged 13+; Average weekly use during 12 m/e June 2009

2 No purchase necessary. Void where prohibited. 2014 ESPYS Sweeps is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal U.S. residents, who reside in the 48 contiguous United States, 18 & older. Begins 12:00 a.m. ET on 6/26/13 & ends 11:59 p.m. ET on 7/18/13. For official rules, visit http://bit.ly/12O7s4Y

Video

Photos

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Professional football tight-end, Tony Gonzalez, teams up with CLEAR MEN SCALP THERAPY and starts his training to be the Perfect Presenter at the 2014 ESPYS.
Professional football tight-end, Tony Gonzalez, teams up with CLEAR MEN SCALP THERAPY and starts his training to be the Perfect Presenter at the 2014 ESPYS.
Confidence and great hair are key on the  2013 ESPYS red carpet and tight-end Tony Gonzalez has both. He's teamed up with CLEAR MEN SCALP THERAPY as a presenter at the 2013 ESPYS
Confidence and great hair are key on the 2013 ESPYS red carpet and tight-end Tony Gonzalez has both. He's teamed up with CLEAR MEN SCALP THERAPY as a presenter at the 2013 ESPYS

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