Shae Sneed, Cohn & Wolfe
Jif® Welcomes More Varieties to the Spread!
Introducing NEW Jif Whips Whipped Spreads and Jif Almond and Jif Cashew Butters
ORRVILLE, Ohio (September 10, 2013) /PRNewswire/ — The makers of Jif® are giving fans even more reasons to go nuts with the addition of NEW Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters. With these new varieties added to the spread, families now have more of the delicious Jif textures and flavors to create memorable meals and moments together in the kitchen.
“Jif Peanut Butter remains a favorite staple in American households, but we understand that our fans also have a taste for new varieties,” said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. “We are thrilled to add new Jif Whips Whipped Spreads and Almond and Cashew Butters to our expansive portfolio, providing even more mealtime and snack options.”
Jif Whips Peanut Butter Spread
Now, consumers can give their day a lift with new smooth and fluffy peanut butter spreads! Jif Whips Peanut Butter Spreads offer the delicious, fresh-roasted peanut butter taste of Jif Peanut Butter in a whipped texture perfect for dipping, snacking and spreading. Packaged in convenient, wide-mouth tubs, it’s even easier to spread the joy throughout your day on a bagel, fruit or afternoon snack. Enjoy a special treat during the Holidays with Jif Whips seasonal offering, Whipped Peanut Butter & Chocolate Mint Flavored Spread.
Available in three varieties:
- Jif Whips – Whipped Creamy Peanut Butter, 15.0 oz. (SRP is $3.49)
- Jif Whips – Whipped Peanut Butter & Chocolate Flavored Spread, 15.9 oz. (SRP is $3.89)
- Jif Whips – Whipped Peanut Butter & Chocolate Mint Flavored Spread, 15.9 oz. Seasonal Offering (SRP is $2.99)
- Available now nationwide
Jif Almond and Cashew Butters
Jif welcomes Almond and Cashew Butters to the spread! Jif is the first national brand to offer both peanut butter and specialty spreads, and now adds more options with Almond and Cashew Butters. These new no-stir nut butters are made with roasted almonds and cashews, offering the flavors you love in a deliciously creamy and spreadable texture. Add Jif Almond and Cashew Butters to your favorite snacks and recipes for a refreshing new twist on old favorites.
Available in four varieties:
- Jif Creamy Almond Butter, 12 oz.
- Jif Crunchy Almond Butter, 12 oz.
- Jif Creamy Cashew Butter, 12 oz.
- Jif Crunchy Cashew Butter, 12 oz.
- Available now nationwide
(SRP is $6.99)
Find Jif on Facebook (http://www.facebook.com/Jif), Twitter (https://twitter.com/jif) and Pinterest (http://pinterest.com/jifpeanutbutter/).
About The J. M. Smucker Company
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.
The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin’ Donuts® is a registered trademark of DD IP Holder, LLC.
Dunkin’ Donuts® brand is licensed to The J. M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts® coffee or other products for sale in Dunkin’ Donuts® restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.
Jif® Whips Peanut Butter Spreads Fact Sheet
Jif® Whips Peanut Butter Spreads Recipes
Jif®Almond & Cashew Butters Fact Sheet
Jif® Almond & Cashew Butters Recipes