Rosa Yum, Supervisor
Otsuka Pharmaceutical Co., Ltd.
Public Relations Department
Otsuka Pharmaceutical Announces A Revamped Website on Aug 1, 2013
A Brand New English Site for Viewers Worldwide
Tokyo, Japan, Aug 1, 2013 /PRNewswire/ — Otsuka Pharmaceutical Co., Ltd. launched a newly designed English corporate website that was collaborated with an Amsterdam-based creative agency to reflect our philosophy: “Otsuka-people creating new products for better health worldwide”. With additional new content designed creatively, the new website adopts an innovative, personal design to attract people from around the world.
This is a great chance for inquisitive internet users everywhere to discover who we are. At Otsuka Pharmaceutical, we are committed to a holistic approach to health and well-being of people and are striving to create innovative, thoroughly-original products based on our corporate philosophy. Otsuka Pharmaceutical and affiliated companies have products in more than 80 countries and nearly 28,100 employees, of which around 70% are based outside of Japan1 (about 20,000 employees), and consolidated revenues of about USD 12 billion2 (in FY2012).
Otsuka’s business for better health is driven on two wheels: pharmaceuticals and neutraceuticals3. The creator of ABILIFY®, the world’s first antipsychotic drug with a dopamine D2 receptor partial agonist mechanism is prescribed for schizophrenia, bi-polar and major depression in the US. A maker of many nutritional food products, such as SOYJOY, a baked soy bar with either real fruits, or peanuts as well as POCARI SWEAT, a health beverage that smoothly replenishes body fluids and ions (electrolytes), fall under our nutraceuticals category.
New content on the site includes Otsuka People Talk, video interviews with Otsuka employees in Japan and overseas, and WHATS & WHOS, an English-language global journal focusing on unique global initiatives pioneered by Otsuka. The website also incorporates comprehensive health information related to specific Otsuka business areas including tuberculosis, dry-eye and metabolic syndrome. The new Otsuka Pharmaceutical website, like the company overall, aims to contribute to the well-being of people everywhere.
The Otsuka Pharmaceutical culture encourages each and every employee to embody a spirit of innovation, as emphasized in our chairman Akihiko Otsuka’s words “People make the company run, people do the thinking.” To communicate this stance to our customers throughout the world, the new website is designed to convey an intimate, personal experience.
1. Product presence by country and employee count current as of March 31, 2013
2. 1USD = 79.8 yen
3. Nutraceuticals: nutrition + pharmaceuticals
Right-click the button below for ‘SAVE’ options
*Video Not Broadcast Quality