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How shoppers compare and buy from e-competitors
How shoppers compare and buy from e-competitors
Amazon is #1
Amazon is #1
Price is king
Price is king
Showrooming price elasticity
Showrooming price elasticity
Matching rebate preferred over Amazon
Matching rebate preferred over Amazon

AMAZON TRUMPS GOOGLE 2X FOR IN-STORE MOBILE PRICE COMPARISONS AS 1/3 OF US SHOPPERS REGULARLY SHOWROOM

Dynamic Pricing Study from parago reveals new ways for retailers to overcome showrooming

Lewisville, TX, July 23, 2013 /PRNewswire/ — A new national shopper study conducted by parago shows 58% of adult smartphone users and 1/3 of all US adult shoppers now regularly “showroom.” Showrooming is the shopping practice of checking out products in physical stores while comparing prices on smartphones and purchasing them for less on smartphones while in-store or later at home online via computer or tablet.

“Shopping behavior has fundamentally changed. The combination of growing smartphone use, consumers’ determination to find the lowest price and the ability to make purchases on smartphones while in store is resulting in brick and mortar retailers losing buyers to savvy e-tailers like Amazon in unprecedented numbers,” explained Rodney Mason, CMO of parago, a global incentives and engagement company.

“Even the retailer practice of offering exclusive items and SKUs is being worked around, as shoppers are now being served up similar items at lower prices on their smartphones, and they are buying them,” Mason added.

Key study findings include:

The “Dynamic Pricing in a Smartphone World” shopper study can be downloaded for free here.

The shopper survey was conducted in June 2013 via independent online delivery. More than 1,000 US smartphone owners responded to a survey that explored their showrooming and mobile and online shopping habits, as well as the motivating factors that lead to these behaviors.

About parago
parago creates engaging solutions that inspire actions and impact results, delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including three patents and 27 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings. For more information, visit www.parago.com, the parago blog or Twitter. parago: the thought that counts.

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