Screenshot of the LiketoLove Like Gate
Screenshot of the LiketoLove Like Gate
Screenshot of the LiketoLove Post Like Gate
Screenshot of the LiketoLove Post Like Gate
Facebook Post outlining an example of potential prizing of daily, weekly and grand prize
Facebook Post outlining an example of potential prizing of daily, weekly and grand prize
Email going out to cardmembers
Email going out to cardmembers

Barclaycard Announces #LiketoLove Sweepstakes

Consumers Share What They #LiketoLove for a Chance to Win $25,000

WILMINGTON, DEL. (July 30, 2013) /PRNewswire/ — Barclaycard US, the payments business of Barclays in the United States, today unveiled its first socially-driven campaign titled, “#LiketoLove.” Starting July 29 through Sept. 8, 2013 Barclaycard US Facebook fans who share a photo accompanied by a post explaining what they “#LiketoLove” are automatically entered into a sweepstakes. During the course of the Facebook campaign, a customized daily and weekly prize will be awarded leading to the grand prize, which is valued up to $25,000.

“We are excited to not only offer our Facebook fans the chance to share with the world what they #LiketoLove but reward them for doing so,” said David Goodman, Digital Managing Director, Barclaycard US. “We realize that there’s a story behind every purchase made, journey started and goal fulfilled. That’s why Barclaycard wants to give consumers, whether a cardmember or not, a platform to share what they really care about. This campaign embodies the essence of the Barclaycard brand—helping people achieve their ambitions.”

The summer long campaign is open to all US residents, requires no purchase to win, and includes: 42 customized daily prizes valued up to $100, six (6) weekly customized prizes up to $1,000, and one (1) customized grand prize up to $25,000. Prizes will vary, and are based upon what the winners #LiketoLove.

Here’s how to enter:

To learn more about the #Liketolove Sweepstakes, visit Facebook, www.Facebook.com/barclaycardus. Additionally, to join the conversation and stay up to date on the latest Barclaycard news follow @Barclaycardus on Twitter.

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Disclaimer: No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the 50 United States (D.C.) 18 years and older. Void where prohibited. Sweepstakes ends 9/8/2013. For Official Rules, how to enter, prize descriptions and odds disclosures click here or visit: https://barclaycard.promo.eprize.com/liketolove.

About Barclaycard US
Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country’s most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,600 associates and was named a Top Workplace in Delaware in 2012. For more information please visit www.barclaycardus.com.

Media Contact:

Nicole Dye-Anderson
Barclaycard
302.255.4910
ndyeanderson@barclaycardus.com