CELEBRITY CHEF ROBERT IRVINE COLLABORATES WITH FORTIFX TO UNVEIL SIGNATURE LINE OF WORLD’S ONLY SIX-LAYER BAKED PROTEIN BARS CALLED FIT CRUNCH

Irvine Combines Love of Fitness with Culinary Expertise to Create FIT CRUNCH Baked Bars for Everyone from Busy Moms to Body Builders

PITTSBURGH, Pa., September 25, 2013 /PRNewswire/ — Celebrity Chef Robert Irvine, recognized for his culinary career and hit TV shows on the Food Network®, along with nutritional products brand FortiFX, is pleased to announce the debut of a new, signature line of six-layer baked meal replacement bars – FIT CRUNCH Baked Bars – which are remarkably high in protein and low in sugar without compromising taste and texture.

“I have always had a passion for fitness,” said Robert Irvine. “With such a busy schedule and being on the road for the majority of the year, I have found that protein bars can provide the necessary nutrients for energy, focus and building muscle – but they often require compromising on taste and texture. With FIT CRUNCH Baked Bars, I finally have a bar that I want to eat, and what’s more, they are ready-to-eat for anyone, whether you are busy and active in your everyday life or are fitness-focused and looking to build muscle.”

Available in two flavors, Cookies & Cream and Peanut Butter, FIT CRUNCH Baked Bars are the only six-layer baked bars in the world. They deliver 30 grams of the highest quality protein blend, including whey, and other simple ingredients including whey isolate, high protein chocolate and peanut butter – making them a nutritional source of elements the body can really use. Notably low in sugar without compromising taste and texture, each bar has a candy bar crunch with a soft cookie center. FIT CRUNCH Baked Bars are an ideal meal replacement option for athletes as well as the everyday person in need of quick, on-the-go nutrition.

Chef Irvine teamed up with founder of the nutritional products brand FortiFX, Sean Perich, to develop FIT CRUNCH Baked Bars as a solution to making healthy, high-protein food taste delicious. Perich created the first ever baked protein bar using a soft-batch cookie recipe 13 years ago, and now bakes and produces more than 50 million bars each year using this proprietary baking process.

“To me, these bars taste as good as anything I’ve ever made, and I hope they will encourage everyone who tries them to maintain a healthy and active lifestyle,” said Irvine.

To try FIT CRUNCH Baked Bars and find out what it means to finally have a craving you can call healthy, visit fitcrunchbars.com.

About FIT CRUNCH Baked Bars
FIT CRUNCH Baked Bars were developed by world-renowned Celebrity Chef and Food Network® host Robert Irvine alongside Sean Perich, the founder of the nutritional products brand FortiFX, on the grounds of no compromise – in taste, texture and nutrition. The only six-layer baked protein bars on the planet, each bar is baked from scratch and contains 30 grams of the highest quality protein blend, including whey, and is low in sugar and easy to digest. FIT CRUNCH Baked Bars are designed as a ready-to-eat meal replacement to supplement the diets of those who maintain very active, fitness-focused lifestyles, to help promote energy, focus and building muscle.

Currently available in Cookies & Cream and Peanut Butter, FIT CRUNCH Baked Bars will be available in a new flavor – Caramel Nut – beginning in January 2014. FIT CRUNCH Baked Bars are currently available for order online at fitcrunchbars.com and will soon be available for purchase in select stores, fitness centers and gyms nationwide. FIT CRUNCH Baked Bars are also available in a half size, with 15 grams of protein and 3 grams of sugar.

To learn more, visit fitcrunchbars.com.

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Throughout his culinary career, Celebrity Chef Robert Irvine has mastered the art of making healthy food taste delicious.
Throughout his culinary career, Celebrity Chef Robert Irvine has mastered the art of making healthy food taste delicious.
World-renowned Celebrity Chef Robert Irvine has always had a passion for fitness, and created FIT CRUNCH™ Baked Bars as a nutritious solution to get the protein needed for energy, focus and muscle.
World-renowned Celebrity Chef Robert Irvine has always had a passion for fitness, and created FIT CRUNCH™ Baked Bars as a nutritious solution to get the protein needed for energy, focus and muscle.
Without compromising on taste or texture, FIT CRUNCH™ Baked Bars are the only six-layer baked protein bars in the world and deliver 30 grams of protein while remaining low in sugar.
Without compromising on taste or texture, FIT CRUNCH™ Baked Bars are the only six-layer baked protein bars in the world and deliver 30 grams of protein while remaining low in sugar.

Related Links

www.fitcrunchbars.com
www.chefirvine.com

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