KIMBERLY-CLARK’S U BY KOTEX BRAND INTRODUCES NEW, SUPER PREMIUM EXTRA PADS
Challenges Girls to Put the New Maximum Protection Pads to the Test with “Real Life Demos”
DALLAS (August 1, 2013) /PRNewswire/ — U by Kotex, an innovative feminine care brand by Kimberly-Clark, has introduced U by Kotex Extra pads – a new, super premium maxi pad designed to keep girls feeling clean and fresh while providing maximum, heavy duty protection. The brand’s most absorbent pad yet, U by Kotex Extra pads provide such outstanding protection that the U by Kotex brand invites girls to put it to the test in their own “real life product demos” and experience firsthand how it performs and looks like no other.
“The U by Kotex brand knows girls are too smart to believe the absurd, unrealistic demos that some feminine care brands use to prove their products work,” said Kanchan Patkar, U by Kotex senior brand manager, Kimberly-Clark. “When it comes to protection, real life is the only test that matters; so we encourage girls to try and see for themselves how the U by Kotex Extra pad protects against their heaviest flows.” Girls can receive a free U by Kotex Extra pad sample at ubykotex.com and share the results of their “real life demos” using #demodiaries.
With the launch of U by Kotex Extra pads, the U by Kotex brand now offers a full spectrum of coverage absorbency including U by Kotex Click and Sleek tampons, U by Kotex CleanWear pads and U by Kotex BarelyThere and Curves liners. The new U by Kotex Extra pads have a soft dual cover that keeps wearers clean and dry, an ultra-flexible four-layer absorbency system, and Tru-Fit wings that help prevent bunching and scrunching and keep the pad in place. Like all U by Kotex brand products, U by Kotex Extra pads feature a bold, edgy aesthetic and fun colors that continue to challenge the boring and institutional look of feminine care. The launch of U by Kotex Extra pads is supported by a multi-faceted commercial marketing program, including television, print and online advertising, online demo diaries, digital partnerships and retail support.
About the U by Kotex Product Line and Kimberly-Clark
U by Kotex, a line of feminine care products (tampons, pads and liners) from Kimberly-Clark, provides outstanding product performance complemented by a colorful, cool design and attitude. Since 2010, the brand has shaken up the feminine care category through bold packaging and real talk about periods.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 141-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.
Source: Kimberly-Clark Corporation
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