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DEFINITIVE TECHNOLOGY ANNOUNCES MULTI-YEAR COLLABORATION WITH JOHN LEGEND

A Partnership Made to Love

Baltimore, Md. (Aug. 6, 2013) /PRNewswire/ — Definitive Technology today announced nine-time GRAMMY® Award-winning recording artist, critically-acclaimed concert performer and philanthropist/social activist John Legend as its first-ever brand ambassador. Legend, who is releasing his highly anticipated fourth solo studio album, Love In The Future on September 3 and recently announced a North American tour this fall in support of the album, has long used Definitive Technology’s products in his own home and will serve as a spokesperson and creative inspiration for the brand’s current and future audio products line-up, including home loudspeakers and the brand’s Sound Cylinder Bluetooth speaker.

“As an artist, I strive to evolve my sound beyond what’s come before or what’s expected, while remaining true to a timeless style,” Legend said. “That’s what appeals to me about this collaboration — Definitive Technology is constantly raising the bar for innovation in audio products without ever losing sight of its commitment to putting sound first.”

In support of the multi-year partnership, Definitive Technology is planning a series of media, partner and consumer events including a Google+ Hangout and concert in Las Vegas. Additionally, the brand will promote the collaboration with a national ad and retail campaign that will launch in the fall.

“John Legend embodies so many defining attributes of the Definitive Technology brand,” said Dave Peet, Executive Vice President of Definitive Technology. “He is an extremely gifted artist and stage performer. We are honored to write a new chapter of our legacy in collaboration with John, and believe this partnership will help inspire our team and our customers to fall even more in love with the Definitive brand and product story.”

Definitive Technology, available at great partners such as Magnolia® Home Theater and hundreds of specialty audio dealers worldwide, recently released the Sound Cylinder, the brand’s first product in the portable speaker market. Offering powerful sound in a sleek design that can go wherever the music and movies go—whether it’s on vacation, to the office, or in Legend’s case, on a worldwide tour—the Sound Cylinder can stand alone to play audio via Bluetooth connection, clamp to a laptop or act as a tablet stand to improve each device’s built-in speakers when watching video or listening to music. For more information and pricing, visit DefinitiveTech.com.

About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore, Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive retailer visit www.definitivetech.com, or call us at (800) 228-7148 (USA and Canada). Outside of North America, call +1 (410) 363-7148. For more information about Definitive Technology, please visit http://www.definitivetech.com; for Sound United http://www.soundunited.com.

About John Legend
JOHN LEGEND is a critically acclaimed, nine-time Grammy Award-winning singer-songwriter. A graduate of the University of Pennsylvania, Legend began his career performing piano and vocals on tracks for artists including Lauryn Hill, Kanye West, Jay Z, and Alicia Keys. His debut album, 2004’s Get Lifted, sold over 2 million copies and scored Legend multiple Grammy Awards. His following album, 2006’s platinum-selling Once Again, won Legend another Grammy. His third release was 2008’s Evolver, led by the hit single, “Green Light,” featuring Andre 3000; in 2010 he collaborated with The Roots on Wake Up!, which won Legend an additional three Grammy Awards. In 2007, Legend launched the Show Me Campaign, an initiative that focuses on education as a key to break the cycle of poverty. Named to TIME Magazine’s 100 Most Influential People list in 2009, he also sits on the boards of The Education Equality Project, Teach for America, and Stand for Children, as well as serving as co-chair of the Harlem Village Academies’ National Leadership Board. Legend will release his highly anticipated fourth solo studio album, Love in the Future (G.O.O.D. Music/Columbia Records) on September 3rd, 2013; the album features production by Legend and longtime collaborators Kanye West and Dave Tozer.

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Definitive Technology's Brand Ambassador, nine-time GRAMMY® Award-winning Singer-Songwriter John Legend
Definitive Technology's Brand Ambassador, nine-time GRAMMY® Award-winning Singer-Songwriter John Legend
Definitive Technology's Sound Cylinder, a tablet-forward 2.1 Bluetooth speaker system
Definitive Technology's Sound Cylinder, a tablet-forward 2.1 Bluetooth speaker system
Enjoy the precision sound and iconic design of Definitive Technology in a convenient, portable Bluetooth speaker – the Sound Cylinder
Enjoy the precision sound and iconic design of Definitive Technology in a convenient, portable Bluetooth speaker – the Sound Cylinder

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