INTRODUCING SHOW OFF LIP LACQUER FEATURING KATE MOSS
AN EXPLOSIVE NEW LIP COLOUR FROM RIMMEL LONDON
New York, NY, August 8, 2013 /PRNewswire/ —
THINK: Intense liquid colour plus smooth lacquer shine.
WHAT IT IS: The end of lip colour as you know it. The future is neither lipstick nor gloss — but bigger and better than both. New Rimmel London Show Off Lip Lacquer features a breakthrough lacquer formula packed with pure colour pigments that deliver bold, saturated colour and intense mirror-like shine all in one show-stopping tube. This creamy lip lacquer is smooth, not sticky, for supreme comfort and phenomenal shine that lasts all day.
Forget the dryness of many long-wearing lipsticks, say goodbye to the stickiness of gloss. With Rimmel London Show Off Lip Lacquer you get a luscious liquid packed with pigments for rich colour saturation and intense shine. With a sweep of the innovative new foam applicator — featuring a built-in micro-reservoir to hold the perfect amount of lacquer within the wand — the colour glides on easily and evenly, leaving lips looking and feeling beautiful and moisturized hour after hour.
This bold lip treat is glamorously packaged so that you can show off your style even before you apply. Rimmel London Show Off Lip Lacquer gives you high impact colour and lacquer shine with the flick of a wand.
And who will be the face of Show Off Lip Lacquer? Well, Kate Moss, of course. Sexier than ever, the ultimate fashion and beauty icon rocks out in the ad campaign.
Available in 14 spectacular shades including: Celestial, Nova, Comet, Solstice, Out Of This World, Galaxy, Big Bang, Aurora, Luna, Stellar, Nude Eclipse, Light Year, Stargazer and Apocaliptic.
WHAT IT COSTS: $5.99 each.
WHERE TO FIND IT: Show Off Lip Lacquer is available exclusively at Walgreens through December 2013. It will be in full distribution at chain drug stores and mass retailers nationwide in January 2014.
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
MELISSA PALMIERI / COREY CONTRINO
TRACTENBERG & CO. / 212.929.7979