Shae Sneed, Cohn & Wolfe
DUNKIN’ DONUTS® COFFEE INVITES CONSUMERS TO “MUG UP” FOR A CHANCE TO WIN
Strike a Pose with Your Favorite Mug for a Chance to Win a Year’s Worth of Dunkin’ Donuts Coffee
ORRVILLE, OH (September 20, 2013 /PRNewswire/ — The J.M. Smucker Company, makers of Dunkin’ Donuts® packaged coffee available where you buy groceries, is excited to announce the return of its “Mug Up” promotion. Every month, Dunkin’ Donuts coffee lovers are invited to “Mug Up” and upload a photo of themselves with their favorite mug of coffee for a chance to win a great prize, which includes a year’s worth of Dunkin’ Donuts coffee, a $250 VISA® gift card and a Dunkin’ Donuts gallon coffee mug. Approximate retail value: $375.
Each month through June 2, 2014, fans will be challenged with a different “Mug Up” theme. September is “Mug Hug” month, so show us how you cozy up with coffee by snapping a pic hugging your favorite mug.
To enter, visit DunkinAtHome.com/Mug-Up-Contest, register for the Promotion and upload a photo of yourself with your mug of coffee, or post to InstagramTM with the hashtag #DunkinMugUp. To enter by posting to InstagramTM you must first link your Instagram™ account to your Promotion account. Directions are provided on the Website for linking your accounts. All eligible entries will be entered in a monthly drawing and three winners will be randomly selected from all eligible entries received each monthly prize period. Monthly drawing periods will begin on the following dates: September 3, 2013; October 1, 2013; November 1, 2013; December 2, 2013; January 2, 2014; February 3, 2014; March 3, 2014, April 1, 2014 and May 1, 2014.
Before mugging up, here are a few helpful tips to keep in mind:
- Show your coffee mug and face front and center
- Avoid showing other brand logos, trademarks, cartoons, characters or slogans
- Do not submit rude or offensive photos
- Do not submit someone else’s photos
For complete details, Official Rules and the entry form for this promotion, visit DunkinAtHome.com/Mug-Up-Contest. No purchase necessary to enter or win. Open to legal residents of the 50 United States and D.C., 18 and over. Void where prohibited.
With so many Dunkin’ Donuts coffee varieties available, there are even more options for coffee lovers to “Mug Up” and enjoy their favorite great-tasting coffee at home. Flavors include Original Blend, Dunkin’ Dark®, Dunkin’ Turbo®, Dunkin’ Decaf®, French Vanilla, Hazelnut, Cinnamon Spice and NEW Bakery Series™ coffee available in Blueberry Muffin, Caramel Coffee Cake, Chocolate Glazed Donut, Jelly Donut and Old Fashioned Donut.
Dunkin’ Donuts packaged coffee is available in the coffee aisle where you buy groceries. Visit www.dunkinathome.com for more information and to find a store near you.
About The J. M. Smucker Company
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.
The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin’ Donuts® is a registered trademark of DD IP Holder, LLC.
Dunkin’ Donuts® brand is licensed to The J. M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts® coffee or other products for sale in Dunkin’ Donuts® restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.
VISA is a trademark of Visa International Service Association and Instagram™ is a trademark of Burbn, Inc., which are not participants in or sponsors of the Promotion.
Dunkin’ Donuts® Mug Up Promotion Official Rules
Dunkin’ Donuts® Mug Up Monthly Themes