FOOD.COM LAUNCHES FIRST MOBILE APP
EVERY DAY IS A FOOD HOLIDAY AVAILABLE NOW
New York, NY — August 15, 2013 /PRNewswire/ — Food.com today announced the launch of their first-ever mobile app, Every Day Is a Food Holiday for iPhone® and iPad®. The new app is free for download in the iTunes store and celebrates and promotes a different food holiday every day of the year. For each food holiday the app offers a variety of fun, festive recipes to celebrate the day all pulled from Food.com’s more than 475,000 user-generated recipes. The app itself has more than 3,000 recipes, including classic and creative options highlighting the variety and breadth of recipes from the Food.com community of home cooks.
Holidays such as Lasagna Day, Peanut Butter & Jelly Day and Chocolate Fondue Day are just a few of the food holidays featured in the app which includes a total of 366 food holidays for leap years. The app offers calendar and alert capabilities to help users track holidays, as well as a variety of social sharing capabilities including Facebook, Twitter, and Pinterest. Users can also bookmark and save recipes and holidays in the app.
“Food.com is an enthusiastic community of home cooks that are drawn together by their love of food,” said Bob Madden, General Manager and Senior Vice President, Digital Food Category, Scripps Networks Interactive. “Every Day Is a Food Holiday continues our commitment to spotlight this dynamic community and gives them another fun way to celebrate and come together over food.”
In conjunction with the app, Food.com has also launched an online experience where users can access the food holiday calendar, sign up for the Every Day Is a Food Holiday newsletter, bookmark recipes, and share via social channels.
For more on both the app and the web experience, go to: www.food.com/food-holidays and to download the app directly, click here.
Food.com | Formerly Recipezaar (www.food.com) has been the home for home cooks since 1999. What started as an idea to connect cooks from all over the world has grown into a daily cooking community, featuring 475,000+ recipes, 125,000+ photos and millions of reviews. Headquartered in New York,Food.com is part of the Scripps Networks Interactive(NYSE: SNI) portfolio, which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Food Network (www.foodnetwork.com), Great American Country (www.gactv.com), HGTV,and Travel Channel (www.travelchannel.com).
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