Baseball Greats Open Up About Their Most Important Roles Off-The-Field—Being A Dad
Dove® Men+Care® and MLB.com Show What Fatherhood Means To Some of Baseball’s #BigLeagueDads
ENGLEWOOD CLIFFS, NJ, September 11, 2013 /PRNewswire/ — Baseball’s best are putting in extra innings this season to talk about fatherhood. A series of behind-the-scenes videos will show some of baseball’s most popular players in a new light—off-the-field and intimately sharing why raising their own teams at home means more than batting and earned run averages. Dove® Men+Care® and MLB.com, the official website of Major League Baseball, are teaming up to launch a custom video series that shows how the greatest players of America’s favorite pastime care for what matters most—their families.
“These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important ‘position,’” said Rob Candelino, General Manager/VP of Marketing at Unilever. “Dove® Men+Care® celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood.”
Dove® Men+Care® and MLB.com are launching the first-ever national sweepstakes from the official MLB Instagram account (@MLB), which will give fans a chance to see their favorite #BigLeagueDads on the field this season. Fans may visit MLB.com/DoveMenCareContest to learn how submitting a father and son baseball photo can automatically enter them to win a grand prize all-expenses paid trip to see their favorite teams play*.
The Fatherhood Series
Starting September, one video per week will launch exclusively online at MLB.com/DoveMenCare to give an inside look at moments that matter to #BigLeagueDads throughout the season. The athletes featured in the video series share the same wish to balance professional obligations with quality family time that many dads do—in fact, most men (97%) believe it is just as important to be successful at work as it is to be a father1. Although each video will feature a mix of today’s respected players from different teams, cities, and backgrounds, all have one common trait: they prioritize fatherhood.
Dove® Men+Care® provides superior maintenance for men’s grooming routines and was specifically designed to help men care for themselves with a full line of products including personal wash, antiperspirant/deodorant, face care and hair care. Dove® Men+Care®, a Unilever men’s personal care brand, is proud to work with MLB.com to highlight what fatherhood means to some of baseball’s best dads.
About the Sweeps
Visit www.MLB.com/instagram/sponsored/dove_rules.jsp to read the rules for the #BigLeagueDads sweepstakes.
About Dove® Men+Care® US
Dove® Men+Care® is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.
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1Dove® Men+Care® 2013 Fatherhood Study