Kelloggs logo

Media Contacts:

Cathryn Donaldson
Krispr Communications

Media Hotline
Kellogg Company


New Research from Kellogg’s and the Publishers of Prevention Shows More Than Half of Boomers Say They Would Make Healthier Decisions If They Knew How It Impacted Them

BATTLE CREEK, Mich., Aug. 28, 2013 /PRNewswire/ — Today, the boomer generation is not just planning for a quiet, slow-paced retirement. They’re making major changes and pursuing lifelong goals, eager to enjoy this phase in their lives. But according to a study commissioned by Kellogg’s® in partnership with the publishers of Prevention magazine1, while boomers desire a healthy, active retirement, one-third don’t know where to start and many are generally overlooking their health, nutrition and fitness. However, more than half of boomers say they would make healthier decisions if they knew how it impacted them.

Behavior Doesn’t Match Belief. The study found that while 81 percent of boomers believe eating a healthy diet is important, 49 percent spend more time worrying about their finances than their health. Additionally, one out of three skips breakfast on a regular basis and nearly half of the boomers surveyed are not familiar with their cholesterol levels or body mass index (BMI) – but 86 percent of boomers know their checking account balance and 81 percent know their credit card balance.

A few additional key findings from the survey include:

To help boomers navigate and maintain a healthy lifestyle, Kellogg’s has partnered with Cheryl Forberg RD, one of the nation’s leading advisors on health and nutrition. Forberg is also a New York Times bestselling author and James Beard award-winning chef.

“It can be difficult to stay on a healthy lifestyle track in any stage of life, but it gets increasingly harder as we get older,” said Forberg. “The survey found incredible statistics on how the boomer generation wants to be healthy but doesn’t know how to achieve that. The solution can be as easy as taking simple, daily steps, such as eating breakfast and exercising regularly.”

Healthy Living Tips for an Active Retirement
To start boomers along the path toward a healthy and active retirement, Kellogg’s and Cheryl Forberg offer several healthy living tips that can be adopted easily into everyday lifestyle:

Eating Kellogg’s cereal can be a simple daily change that can help yield positive returns. In fact, Kellogg’s has a whole range of cereals that provide positive nutrition, such as:

For more simple steps that can deliver a healthier tomorrow and additional details on the survey findings, Kellogg’s invites boomers to visit

Suggested Tweets

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days® initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast – to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit


1 The study, conducted by Edelman Berland, is based on quantitative data collected from a national online survey of 1,000 adults aged 48-67 (i.e. ‘Baby Boomers’) in the United States.  The data was collected between July 3 and July 11, 2013. The margin of error for this survey is +/- 3.1%.

*While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease

Photo Gallery

Kellogg's Raisin Bran® Cereal
Kellogg's Raisin Bran® Cereal
Kellogg's Smart Start® Cereal
Kellogg's Smart Start® Cereal
Kellogg’s Special K Protein® Cereal
Kellogg’s Special K Protein® Cereal
Kellogg's All Bran Original® Cereal
Kellogg's All Bran Original® Cereal

Related Link

Follow us on Twitter