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PAX Prime attendees scan QR codes to redeem points for tickets for entry into the Live Auction event and gear available at the Mountain Dew® and Doritos® “Every 2 Minutes” Marketplace at PAX Prime 2013.
PAX Prime attendees scan QR codes to redeem points for tickets for entry into the Live Auction event and gear available at the Mountain Dew® and Doritos® “Every 2 Minutes” Marketplace at PAX Prime 2013.
A Mountain Dew® representative holds up an “Every 2 Minutes” QR code worth 1000 points for fans to scan at the Pike Place Market in Seattle, Wash. Over 100 QR codes were placed throughout the Washington Convention Center and local landmarks.
A Mountain Dew® representative holds up an “Every 2 Minutes” QR code worth 1000 points for fans to scan at the Pike Place Market in Seattle, Wash. Over 100 QR codes were placed throughout the Washington Convention Center and local landmarks.
As part of the “Every 2 Minutes” promotion, new Mountain Dew® Game Fuel Electrifying Berry and Doritos® Nacho Cheese Gamer Pack products will hit shelves in early October. Register now at www.Every2Minutes.com (http://www.Every2Minutes.com) to learn more.
As part of the “Every 2 Minutes” promotion, new Mountain Dew® Game Fuel Electrifying Berry and Doritos® Nacho Cheese Gamer Pack products will hit shelves in early October. Register now at www.Every2Minutes.com (http://www.Every2Minutes.com) to learn more.
PAX attendees at the Mountain Dew® and Doritos® "Every 2 Minutes" live auction event place their bids on Sunday night. Mountain Dew and the Doritos brand offered 30 Xbox One entertainment systems for the live auctions.
PAX attendees at the Mountain Dew® and Doritos® "Every 2 Minutes" live auction event place their bids on Sunday night. Mountain Dew and the Doritos brand offered 30 Xbox One entertainment systems for the live auctions.
Thousands of fans and gamers get ready to enjoy PAX Prime 2013 and redeem points for tickets for entry into the Live Auction event and exclusive gear at the Mountain Dew® and Doritos® “ Every 2 Minutes” Marketplace in Seattle, Wash.
Thousands of fans and gamers get ready to enjoy PAX Prime 2013 and redeem points for tickets for entry into the Live Auction event and exclusive gear at the Mountain Dew® and Doritos® “ Every 2 Minutes” Marketplace in Seattle, Wash.

Mountain Dew® and Doritos® “Every 2 Minutes” Live Auction Event Brings the Xbox One to Fans First at PAX Prime 2013

PURCHASE, N.Y. and PLANO, TEXAS, September 3, 2013 /PRNewswire/ — Mountain Dew® and Doritos® teamed up at PAX Prime 2013 in Seattle, Wash. to give gamers the chance to secure the hotly-anticipated Xbox One entertainment system.

As part of their Xbox One “Every 2 Minutes” promotion, Mountain Dew and the Doritos brand hosted a Live Auction event on Sunday, September 1 for PAX attendees. With thousands of PAX attendees participating, the country’s most avid gaming community scanned more than 100 QR codes throughout the Washington Convention Center and local landmarks, including Pike Place Market and the Space Needle. Codes were scanned more than 155,000 times during PAX, enabling participants to amass points to bid on and win an Xbox One entertainment system during the Live Auction. Thirty winners scored an Xbox One, and six will receive the entertainment system before launch night in November.

Sunday’s live auction in Seattle was only the beginning. This Fall, the Mountain Dew and Doritos brands will give fans a chance to bid on Xbox One entertainment systems through nightly auctions beginning on November 5, every two minutes between 9 p.m. and 2 a.m. ET as part of the “Every 2 Minutes” online auction experience. For more information, and to register, head over now to www.Every2Minutes.com.

Media Contacts:
Jennifer Ryan
PepsiCo
(o) 914.253.2308
jennifer.ryan@pepsico.com

Alexia Allina
Frito-Lay
972.334.5664
Alexia.Allina@pepsico.com

Daniel Acker
Weber Shandwick
212.445.8351
dacker@webershandwick.com