LINDT USA TEAMS UP WITH CURTIS STONE TO CELEBRATE GREAT TASTE AND KICK OFF “TASTE THE DIFFERENCE” CAMPAIGN
Chocolatier Dishes Up Millions of Exclusive Offers, Series of Educational Videos and New LINDOR Sea Salt Truffles
STRATHAM, N.H. — September 16, 2013 /PRNewswire/ — Premium Swiss chocolatier Lindt & Sprüngli USA, with help from celebrity chef, Curtis Stone, is kicking off the “Taste the Difference” program, educating consumers about the importance of innovation, quality ingredients and expert craftsmanship to produce delicious dishes and products, like premium Lindt chocolate. The chocolatier is unveiling a series of educational vignettes starring Stone to show consumers the impact these elements have on everyday indulgences. Furthermore, to give chocolate lovers the opportunity to actually taste the difference for themselves, Lindt is sharing two million coupons for its products – including the company’s newest innovation, the LINDOR Sea Salt truffle – via the company’s Facebook page.
Throughout its 165-year history, Lindt has been a leader and pioneer in the premium chocolate industry and is dedicated to creating the ultimate chocolate experience. Through the “Taste the Difference” program, Lindt is pairing its expertise in chocolate making with Stone’s in the culinary arts to introduce consumers to the key elements that result in great taste. Lindt and Stone have teamed up to create a series of videos to educate consumers on ways to enhance everything they eat, drink, or make, whether brewing the perfect cup of coffee, whipping up a delicious dessert, or indulging in premium chocolate. The videos, which live on the Lindt Facebook page and YouTube page, showcase the impact that quality ingredients, skill and passion can have on chocolate and culinary creations alike.
“As a chef and chocolate lover, I know that extra touches, like high quality ingredients, can have a huge impact on the tasting experience,” says chef and “Top Chef Masters” host, Curtis Stone. “I’m thrilled to partner with a company like Lindt that truly understands the importance of these subtleties and to educate people on how to experience expertly crafted products.”
Through the “Taste the Difference” program, Lindt is also giving away two million coupons on its Facebook page to offer consumers the opportunity to experience chocolate beyond compare. The downloadable coupons, available starting today while supplies last, can be used for $2.00 off any Lindt product (3.5 oz. or greater), including the new LINDOR Sea Salt truffles or Stone’s personal favorite, EXCELLENCE A Touch of Sea Salt. Visit the Lindt Facebook page to download the coupon, which is redeemable at retailers nationwide and Lindt Chocolate Shops.
“Chocolate making is an art that, when done with the right techniques, dedication and passion, results in truly exceptional chocolate,” says Thomas Linemayr, CEO and president of Lindt USA. “Our Master Chocolatiers are experts in this art and are constantly creating premium chocolate innovations, such as our new LINDOR Sea Salt truffles. We are thrilled to partner with Curtis Stone to educate consumers about creating extraordinary culinary experiences and to offer millions of opportunities for them to fall in love with premium chocolate.”
Crafted with care by the Lindt Master Chocolatiers, the new LINDOR Sea Salt truffles have a milk chocolate shell with sea salt crystals that enrobes a luscious smooth melting milk chocolate center infused with sea salt. The new flavor upholds the standards of the iconic LINDOR collection and is now available at Target, Lindt Chocolate Shops, and www.Lindt.com.
Visit the Lindt Facebook page to watch the “Taste the Difference” videos starring Stone, and to download a coupon for $2.00 off any Lindt product. To keep up with all Lindt news, follow Lindt on Twitter (@Lindt_Chocolate), visit the Lindt YouTube page or visit Lindt.com.
About Lindt & Sprüngli
Founded in 1845, Lindt & Sprüngli is a global leader in the premium chocolate category, offering high-quality products in more than 120 countries. Lindt & Sprüngli operates eight production facilities in Europe and the United States and employs more than 8,000 worldwide. Lindt USA operates more than 60 retail stores in the U.S., Lindt Chocolate RSVP, the company’s premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.
On behalf of Lindt USA