Media Contacts:

Lucy Noble/Edelman
(212) 277-4311
lucy.noble@edelman.com

Stacie Bright/Unilever
stacie.bright@unilever.com

Men Can Fortify Their Homes With A Full Scale Moat, Authentic Looking British Royal Guards or Other Incredible Prizes

Dove® Men+Care Hair Gives All Men 3X Stronger Hair And Is Giving One Man A Strong Home Upgrade

ENGLEWOOD CLIFFS, NJ, September 30, 2013 /PRNewswire/ — Ever thought of keeping loved ones safe with a moat around the house? Why should the Queen of England be the only one with royal guards? Now any man can be the king of the castle, upgrading his home thanks to Dove® Men+Care™ Hair. Dove® Men+Care™ Hair is proven to make hair three times stronger* and is giving one real man the chance to strengthen his home too. Together with home improvement expert Jonathan Scott, Dove® Men+Care™ Hair is inviting men everywhere to enter the “King of the Castle Home Upgrade” contest and share why they would like to improve their homes for the chance to win one of these grand prize home upgrades:

“I’ve been helping families strengthen their home lives – on and off of television – for nearly 15 years, and I’m pleased to join Dove® Men+Care™ Hair in helping one man upgrade his home in an interesting way,” said Jonathan Scott.

“Men are always looking to make things stronger in every facet of their lives, and we are excited to work with Jonathan who understands the importance of strength in a man’s home,” said David Rubin, Vice President of Hair, Unilever. “We designed Dove® Men+Care™ Hair to make hair three times stronger* because we know men need products to help revitalize their hair.”

A man’s daily activities can take a toll on his hair. From wearing a hat or styling hair to spending time in the sun or swimming in a chlorinated pool, everyday routines can strip hair of vigor and fullness. Dove® Men+Care™ fortifying Shampoos and 2-in-1 Shampoo + Conditioners are infused with caffeine and keep men’s hair resilient, healthy-looking, and strong. Dove® Men+Care™ offers a range of fortifying shampoos to meet men’s specific needs, including dandruff, itchy sensitive scalp, and thin and/or oily hair.

Visit www.dovemencare.com/kingofthecastle to learn more and submit for a chance to win the “King of the Castle Home Upgrade” contest.

No purchase necessary. Void where prohibited. The Dove Men + Care King of the Castle Home Upgrade Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 8:00 a.m., ET on 9/30/13 and ends 11:00 a.m. ET on 10/25/13. For Official Rules, visit http://www.dovemencare.com/kingofthecastle/rules.aspx.

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About Dove® Men+Care® US
Dove® Men+Care™ is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

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*(due to breakage vs. non-conditioning shampoo)

Together with home improvement expert Jonathan Scott, Dove® Men+Care™ Hair is inviting men everywhere to enter the ''King of the Castle Home Upgrade'' contest and share why they would like to improve their homes for the chance to win a strong home upgrade
Together with home improvement expert Jonathan Scott, Dove® Men+Care™ Hair is inviting men everywhere to enter the ''King of the Castle Home Upgrade'' contest and share why they would like to improve their homes for the chance to win a strong home upgrade

Related Links

www.dovemencare.com
www.dovemencare.com/kingofthecastle



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