WONDERFUL PISTACHIOS UNVEILS NEW CAST MEMBERS FOR FIFTH YEAR OF GET CRACKIN’ CAMPAIGN
From Dennis Rodman to Prancercise Founder, Irreverent New Cast Joins the Get Crackin’ Family for Fifth Season
LOS ANGELES (September 16, 2013) /PRNewswire/ — Today, Wonderful Pistachios kicks-off the fifth season of its iconic “Get Crackin’” campaign, celebrating the unique and unusual ways pop culture icons crack open a pistachio. This year’s highly anticipated line-up includes five-time NBA champion, Basketball Hall of Famer, and peace advocate Dennis Rodman; Founder of the Prancercise fitness regimen-turned-viral-video Joanna Rohrback; a pistachio-loving elephant; legendary gorilla, King Kong; and the chilling shower scene from Psycho.
The Get Crackin’ ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends. Former Get Crackin’ cast mates include: “The Jersey Shore’s” Snooki, Snoop Lion, and internet sensations PSY, Honey Badger and Keyboard Cat.
“Wonderful Pistachios is proud to be celebrating the fifth year of the Get Crackin’ campaign,” said Marc Seguin, vice president of global sales and marketing, Paramount Farms. “Our brand is known for leveraging pop culture icons, internet memes and YouTube sensations, and this year will be no different. We know what type of entertainment our audience wants and there’s definitely something for everyone with this year’s cast.”
This season’s highly anticipated new line-up of TV spots from the bestselling snack nut includes:
- Dennis Rodman does it because he’s nuts: The former professional basketball player turned peace-maker will share his nutty secrets for obtaining world peace.
- The Prancercise Lady does it to stay fit: Creator Joanna Rohrback will show us her latest version, Cracksercise. Nothing like prancin’ and crackin’!
- Elephants do it because they’re tired of peanuts: This lovable giant demonstrates how peanuts are out and pistachios are in!
- King Kong does it by the pound: The giant movie monster crashes into the fifth season cast showing the world how he munches on pistachios.
- Norman Bates does it for his mother: This Halloween “Psycho’s” Norman Bates takes a stab at the small screen. Mother would be so proud.
The fifth season debuts today with more than 5,000 national television spots in shows such as “America’s Got Talent,” “Survivor” (premiere), “Good Morning America,” and “Late Night with David Letterman.” Additionally, spots will air on cable networks such as Bravo, AMC, FOOD Network, SyFy and TBS. The new commercials and the eclectic cast from the past 4 years can always be seen at www.GetCrackin.com. In addition to TV, the campaign will also have strong presence across online, print and social platforms. This year’s Get Crackin’ campaign will also be supported by FSIs, in-store promotion, public relations and sports partnerships with Major League Baseball and the Harlem Globetrotters.
For more information on Wonderful Pistachios, the “Get Crackin’” campaign, or to view current and past commercial spots, please visit www.GetCrackin.com or on Facebook at www.Facebook.com/WonderfulPistachios.
About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin..
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.