Nespresso

Media Contacts

Jackie Hull
Nespresso USA
646.658.3811
jackie.hull@nespresso.com

Alexandra Schrecengost
Weber Shandwick
212.445.8108
aschrecengost@webershandwick.com

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Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York
Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York
Allison Williams discovers her perfect coffee match through the “What Grand Cru Are You?” digital installation at the Nespresso Pop-Up Boutique in New York City’s Grand Central Terminal.
Allison Williams discovers her perfect coffee match through the “What Grand Cru Are You?” digital installation at the Nespresso Pop-Up Boutique in New York City’s Grand Central Terminal.
Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York
Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York
Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York
Allison Williams selects her perfect Grand Cru – Caramelito – at the Nespresso Pop-Up Boutique in Grand Central Terminal on Tuesday, October 1, 2013 in New York

NESPRESSO UNVEILS POP-UP BOUTIQUE IN NEW YORK CITY’S ICONIC GRAND CENTRAL TERMINAL

Actress Allison Williams Discovers Her Perfect Coffee Match at Innovative Boutique – Open Until Friday, October 4th

New York, N.Y., October 1, 2013 /PRNewswire/ - Actress Allison Williams visited the Nespresso Pop-Up Boutique in New York City’s historical Vanderbilt Hall at Grand Central Terminal today to “Taste the Extraordinary, The Perfection of Coffee from Nespresso” – and all New Yorkers are invited to do the same between October 1st and October 4th.

Allison was among the first to stop by the Pop-Up Boutique and try out the exciting and engaging digital installation, “What Grand Cru Are You?” that makes a specific coffee recommendation based on participants’ answers to questions about their personality and taste preference.

From Tuesday, October 1st through Friday, October 4th, visitors are invited to interact with the digital installation as well as taste the perfection of Nespresso coffee. Only 1-2% of the world’s top coffee meets Nespresso standards and the Pop-Up Boutique offers visitors the opportunity to sample any of the brand’s 21 Grand Cru coffees while browsing the sleek, stylish machines that deliver the barista experience at home with the touch of a button.

For additional information on Nespresso please visit www.nespresso.com.

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestlé Nespresso corporate website: www.nestle-nespresso.com.