JustFab Launches Exclusive Collection with Latin Superstar Paulina Rubio
Rubio Debuts Her First Shoe and Handbag Collection, Exclusively for JustFab’s Members
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EL SEGUNDO, Calif., Oct. 3, 2013 /PRNewswire/ — JustFab, the worldwide leading fashion subscription e-commerce site and lifestyle fashion brand, today announced its brand partnership with Latin superstar Paulina Rubio. The collection consists of shoes and handbags available exclusively on JustFab.com beginning today.
Rubio’s debut collection, which is the first collaboration between the GRAMMY® Award-nominated singer, actress, and performer and JustFab, will be available at VIP members-only pricing of $39.95. Her first collection includes 13 shoe and nine handbag styles that reflect her sexy and fierce onstage look, and her cool and hip off-camera style.
Inspired by Rubio’s personal style, the collection includes an array of key trends fitting a range of style personalities, such as sleek, pointy-toed pumps accented with an ankle strap for fashionistas, and tasseled, casual booties for trendsetters. Handbags range from glamorous satchels with luxe metal details, to neutral totes for everyday wear, to statement-making clutches.
“Paulina Rubio was a natural fit for the JustFab brand as she’s always dressed for the spotlight; both onstage and off,” said Sandra Diaz, senior vice president of marketing for JustFab. “We are excited to be giving our members a collection with a world-renowned star like Paulina that they won’t be able to find anywhere else.”
“I’m thrilled to be launching my very first collection of shoes and handbags with an innovative brand like JustFab,” states Rubio. “Every piece represents my style: strong, full of personality, and totally unique. With this collection, my style is now accessible to my fans and JustFab members.”
Rubio’s partnership with JustFab will feature two additional fall/winter releases from her collection, with new releases launching in Spring 2014.
As part of the brand partnership, JustFab will unveil a new television advertising campaign featuring Rubio that will begin airing in the US this month.
For additional information about JustFab, please visit www.justfab.com.
About JustFab Inc.
Founded in 2010, JustFab Inc. is a lifestyle fashion company that offers an engaging and personalized shopping experience to over 35 million members worldwide through its portfolio of brands including JustFab (www.justfab.com), FabKids (www.fabkids.com), ShoeDazzle (www.shoedazzle.com), and Fabletics (www.fabletics.com). JustFab continues to change the way women shop for fashion all over the world, giving members in the US, Germany, Canada, the United Kingdom, France and Spain the celebrity treatment every month as they receive a new and customized selection of shoes, handbags, jewelry and denim. FabKids is a leading children’s apparel brand that offers busy parents a new way to keep growing kids in stylish, affordable and ready-to-play outfits. Devoted to pampering their clients with world-class service, ShoeDazzle offers “Daily Fix” deals and both exclusive ShoeDazzle-label and designer-brand styles. Co-founded by Kate Hudson, Fabletics offers high quality lifestyle athleticwear and accessories for today’s active woman.
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JustFab Launches Paulina Rubio Collection
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