G.H.MUMM reveals its latest Sabre collaboration with acclaimed Designer Ross Lovegrove*

Opéra Garnier, PARIS, 02 October 2013/PRNewswire/- G.H.MUMM House of Champagne unveiled its latest creation – The G.H.MUMM Sabre by Ross Lovegrove – an exceptional contemporary interpretation of one of the great rituals of Champagne by internationally acclaimed Designer Ross Lovegrove.

Yesterday, within the heart of the prestigious Opéra Garnier restaurant in Paris, which colors are so quintessentially G.H.MUMM, the House of champagne revealed its latest collaboration, in an impressive scenographic setting also produced by Ross Lovegrove.

The Champagne Sabrage** is one of the proud traditions in Champagne and a genuine culture that G.H.MUMM is reviving in a playful and contemporary way, by inviting designers to deliver their own interpretation of the Sabrage gesture.

Having previously worked and revealed the first Sabre collaboration with French designer Patrick Jouin two years ago, G.H.MUMM pursues its unique collection of “Sabre” and chose Ross Lovegrove for his visionary, innovative and sensitive approach. The designer came up with a timeless object that inspires touch and sensuality. A true piece of art, which is shaped by the gesture itself.

I was totally seduced by the gesture and experience of Sabrage, which inspired me to create a piece with a flowing, seamless shape which suggests restraint and a moment of revelation” explained Ross Lovegrove.

Designed for left and right handed use, the G.H.MUMM Sabre offers the ultimate balance of weight and mass, and its shape suggests restraint and then a moment of revelation.

Charles de Belenet, International Marketing Director at Martell Mumm Perrier-Jouët explains: “The G.H.MUMM Sabre is a true contemporary piece of art, which combines both the world of a historic champagne house, always at the cutting edge of technological progress and the world of a designer, recognized as a leader of the 21st century anesthetic expression”.

The G.H.MUMM Sabre comes in a limited edition sculptural case – the Deluxe Case by G.H.MUMM – which encloses a magnum of the legendary Cordon Rouge in an organic form creating a feast for the eyes.

Personally signed by Ross Lovegrove, the Deluxe Case by G.H.MUMM will be available in selective outlets in G.H.MUMM main international distribution markets.

TO DOWNLOAD THE IMAGES, PLEASE GO TO THE DIGITAL PRESS ROOM:
http://digitalpressroom.ghmumm.com/fr/

DISCOVER THE G.H.MUMM SABRE ONTO G.H.MUMM SOCIAL NETWORKS:

http://www.facebook.com/champagne.gh.mumm
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http://www.youtube.com/ChampagneGHMUMM

* About Ross Lovegrove

Ross Lovegrove is a designer and visionary whose work is considered to have stimulated a profound change in the physicality of our three dimensional world. Inspired by the logic and beauty of nature, his designs create a trinity between technology, materials science and intelligent organic form. Many industrial leaders see his body of work as the new aesthetic expression of the 21st Century. Born in 1958 in Cardiff, Wales, Ross graduated from Manchester Polytechnic in 1980 with a First Class BA Honours degree in Industrial Design, then took a Master of Design degree at the Royal College of Art, London, in 1983. Lovegrove worked on many iconic projects such as Walkmans for Sony and computers for Apple Computers, Airbus Industries, Kartell, Cappellini, Hermes, Moroso, Artemide, Driade, Renault, Issey Miyake, Vitra, Motorola, Tag Heuer, Herman Miller, Japan Airlines and Toyo Ito Architects in Japan. Ross has won numerous international awards including La Médaille de la Ville de Paris.

His work has been published extensively and exhibited internationally, including at the Museum of Modern Art and the Guggenheim Museum in New York, the Axis Centre in Japan, the Pompidou Centre in Paris, and the Design Museum in London, where he curated the first Permanent Collection in 1993. For further information: www.rosslovegrove.com

**About the Champagne Sabrage

The champagne sabrage is one of the proud traditions in champagne, and is a vibrant and genuine culture that the House has developed to be its own. “Sabrage” made its first appearance with one of G.H.MUMM’s administrators, Alexandre de Bary, in 1875. A fashionable and well-known figure in high society, he would open his renowned dinner parties by expertly sabring the champagne. He had learnt this impressive gesture while serving as an officer in Napoleon’s army. On returning from battle, as a tribute to victory and strength, officers opened champagne bottles with their sabres.

About G.H.MUMM House of Champagne

G.H.MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, G.H.MUMM is the leading international champagne House in France and third worldwide*. G.H.MUMM Cordon Rouge, recognisable by its red ribbon – a symbol of excellence – is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2012

For more information
Website : www.ghmumm.com

For media inquiries
Communication Department – G.H.MUMM House of Champagne
Stéphanie Mingam
Email: stephanie.mingam@pernod-ricard.com