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T.J.MAXX AND CLOSETOLOGIST DR. BAUMGARTNER PAIR UP TO UNCOVER WHAT WOMEN’S WARDROBES SAY ABOUT THEM INSIDE AND OUTSIDE THE CLOSET

Are You a Trend Trailblazer, Show Stopper or Systematic Stylist? T.J.Maxx Unveils the Six Style Personas Based on How Women Approach Fashion

FRAMINGHAM, MA (September 24, 2013) /PRNewswire/ — What does a color coded closet, a love of sparkle and a tendency to push fashion boundaries have in common? All are cues into what a woman’s wardrobe says about her, inside and outside the closet. T.J.Maxx has partnered with Clinical Psychologist and T.J.Maxx Closetologist, Dr. Jennifer Baumgartner to take a deeper look into these fashion behaviors, revealing six style personas – the Six Degrees of Self-Expression.

“I have always been fascinated by the psychology behind our fashion choices, which often times can lead to insights about our inner workings,” said Dr. Baumgartner. “Women want their wardrobe choices to be a true reflection of who they are, which is why they turn to places like T.J.Maxx to find those designer pieces at great prices that give them more possibilities to express their unique style.”

In order to develop the six personas, Dr. Baumgartner pulled from more than 10 years of experience as a trained psychologist and wardrobe consultant to examine physiological patterns and behavioral cues – from how women shop and assemble an ensemble to how they organize their closets and express themselves through fashion.

Her diagnosis?

Dr. Baumgartner’s first case was Celebrity Stylist Nicole Chavez, who opened up her highly coveted closet to understand her own self-expression persona. They discovered that Nicole was a Show Stopper with her closet serving as a gallery for her show pieces. Nicole uses fashion to spark a dialogue and lights up a room with her wardrobe and her personality.

“I’m fortunate enough to shop for a living and I treat it as an art form and a personal creative outlet,” said Celebrity Stylist Nicole Chavez. “That’s why I love places like T.J.Maxx. They carry standout designer pieces that make it easy for me to express my personal style.”

The Six Degrees of Self-Expression comes on the heels of a study that T.J.Maxx conducted in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design, this spring, which uncovered the powerful role that fashion plays in self-expression.

Women everywhere can find out their personal style profile by conducting the Six Degrees of Self-Expression quiz at www.MaxxStylePersona.com.

For fashion tips, style alerts and more visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx. For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.

ABOUT DR. JENNIFER BAUMGARTNER
Having working in fashion and trained as a psychologist, Jennifer Baumgartner, Psy.D., author of You Are What You Wear, decided to create a new way examining what we wear, the Psychology of Dress. Dr. Baumgartner runs her own wardrobe consulting business, InsideOut, in addition to specializing in the treatment of mood, anxiety, substance, and eating disorders. She works with media outlets, offering information to improve wellness, and was the writer and on-air-host of the television program, A Better You with Dr. Baumgartner through University of the District of Columbia.

ABOUT T.J.MAXX
Since its first store opening in 1977, T.J.Maxx has helped customers maximize their budgets by offering the same on-trend, in season, first quality merchandise as department and specialty stores, but for much less. When shoppers compare price tags they will find that T.J.Maxx offers value that goes beyond just a low price. Every item on the rack offers consumers the combination of high quality, current season designer merchandise at unbelievable values. T.J.Maxx is the nation’s largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico.

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