Edelman for HomeGoods
New Survey Finds Small Décor Changes in Your Home Can Affect Your Mood
HomeGoods® commissioned national survey; identified six home décor resolutions that can boost your happiness
FRAMINGHAM, Mass., (SEPT. 26, 2013) – /PRNewswire/ – A new survey released today by leading off-price home fashions retailer HomeGoods found that the décor in your home can impact your mood. According to the survey findings, 93% of Americans felt a room’s décor can positively or negatively affect someone’s mood, of which 77% had at least one room in their homes that needed attention. Released in time for fall decorating and holiday entertaining, the survey found that boosting your mood doesn’t have to come at a price; great news for the 54% of Americans who haven’t made the décor changes they want because it’s too expensive. In fact, nearly all (99%) of people surveyed felt that simple décor updates – improved lighting, stylish organizational solutions, decorative accents – could make them feel happier without breaking the bank. Through these survey insights, HomeGoods has created six happy home resolutions to demonstrate easy and affordable ways to incorporate small changes that can boost your mood.
“Updating your home’s décor doesn’t have to be complicated. Easy, decorative changes that speak to personal style, like adding colorful pillows or a graphic rug, may be all you need to refresh your home and ultimately make you feel happier in your space,” says interior designer and TV personality Genevieve Gorder.
HomeGoods Happy Home Resolutions:
- Incorporate Personal touches: half (50%) of Americans surveyed say they had at least one room in their home that felt unfinished even though it is fully furnished. Choosing décor touches that reflect your personal style will help create a finished look that will make you smile every time you walk into the space.
- Bedrooms can benefit most from small changes: the bedroom most negatively impacts people’s moods. Nearly half (48%) of survey participants who’d like to improve their décor felt that the bedroom would benefit most from small changes. Think about easy updates that don’t’ involve excessive amounts of time or money. Refreshing your bedding, changing lighting or just adding some colorful pillows can help make your room a happier place without breaking the bank.
- Better lighting makes a big difference: of those Americans who have a room that negatively affects their mood, nearly half (46%) felt that better lighting could improve their moods. With shorter fall days and daylight savings time, the right lighting is key, so choose lamps with personality and style to boost your mood.
- Decorative accents can provide a boost of happy: 37% of those with a room that negatively affects their mood felt that adding decorative accessories would have a positive impact on their mood. Each room of your home is an opportunity to create a unique space – bring in bold decorative accessories that are unique and surprising to make a room feel fresh.
- Pops of color can boost happiness: among those who have a room that negatively affects their mood, 39% felt that updating a color palette would have a positive impact on their mood. Instead of painting, adding color though pillows, glassware, wall art and accent furniture are simple and affordable ways to make a room feel cheerful.
- Stylish solutions to organizing your home: among the 22% of survey participants who thought updates to décor would have a positive impact on their mood, the survey found that organizational solutions would have the greatest positive impact. Fashionable and functional storage solutions can lift your mood while making a significant style statement.
HomeGoods operates more than 430 stores across the country and is a division of The TJX Companies, Inc. The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. The Company operates over 3,000 stores including T.J.Maxx, Marshalls, HomeGoods and Sierra Trading Post stores as well as sierratradingpost.com in the United States, Winners, HomeSense and Marshalls in Canada, and T.K.Maxx and HomeSense in Europe. For store locations and additional information, please visit www.homegoods.com and www.tjx.com.
About the Survey
The HomeGoods Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. adults, ages 18 and older, between August 6th and August 16th, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.