UBM Tech Launches Create
New Marketing Services Group Provides Full-Service Solutions for Technology Marketers
Create’s portfolio of services was developed using insights on the decision making and purchase behavior amassed from millions of IT, electronics and gaming professionals who engage daily with UBM Tech’s flagship brands. Its offerings range from brand and content strategy such as buyer persona development, content audits, content development and message creation, to extensive lead nurturing.
With UBM Tech’s experience as the world’s largest producer of technology events like Interop, Game Developers Conference (GDC) and Black Hat, Create has a unique advantage in its ability to go beyond digital offerings to also deliver and produce world-class face-to-face meetings and events for technology marketers. Create taps UBM Tech’s more than three decades of marketing experience, deep insight into millions of business and technology professionals, sophisticated campaign management tools and a dedicated, world-class team of marketing, content and creative professionals.
“We want to create the ultimate marketing experience for clients. We want to not only understand their goals and challenges, but invest in the creation of their strategy, and share in the building and executing of their plan,” said Scott Mozarsky, UBM Tech’s President of Media & Marketing Services. “Create is capable of delivering the full spectrum of marketing programs, which include large integrated programs for industry-leading brands as well as smaller, focused marketing programs for mid-sized and smaller technology companies struggling with the complexities of modern marketing.”
With the launch of Create, UBM Tech formalizes its already successful, award-winning marketing services operations into an even larger, dedicated business. The organization currently provides marketing services for a number of global technology companies including Avnet, ARM (ARM TechCon, taking place Oct. 29-31 in Santa Clara, CA., is an award-winning industry event managed and produced by Create), Siemens, Mitel, IBM, Freescale, Intel and Dell. Case studies, client testimonials, and Create’s portfolio of work can be found on its website, createmarketingservices.com.
“Through Create, we plan to intensify our focus on our clients,” said Dawn Archambault, Create’s Vice President of Customers. “Our goal is to be a partner in every sense of the word, approaching each client’s business holistically. No two clients are the same and solutions aren’t one size fits all. It’s our job to find that uniqueness, celebrate it, and make our clients even more successful.”
Create builds the ultimate brand experience for technology marketers – and their customers. As the marketing services arm of UBM Tech, Create leverages the power of decades of marketing experience and expertise to help clients minimize the complexities of modern marketing. Create’s capabilities include strategic digital, social and content development and integration, relationship building through live event, and nurture solutions, as well as comprehensive analytic and design services. Find case studies, client testimonials, and Create’s portfolio of work on its website, createmarketingservices.com.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
Senior Director of Communications