‘Stand Up For Fit in 2014’
As the bra celebrates its 100th anniversary, Triumph, the Makers of Lingerie announce its mission to fit 100,000 women worldwide
MUNICH, January 21st 2014/PRNewswire/- Triumph, the brand that has been listening to women for over 120 years, is pleased to announce the findings of its recent survey of over 10,000 women. The result of which has inspired the brand to make a commitment to support consumers in selecting the best fitting lingerie for them, dubbed ‘Stand Up for Fit’.
Previous to this survey, Triumph discovered there were a surprisingly high number of online searches each month on issues around bra size and set out to survey women in order to find out what issues were found when choosing their lingerie. Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, over 76% of these women admitted to wearing the wrong bra size.
With this statistic in mind, in 2014 Triumph is launching ‘Stand Up For Fit’; a brand commitment to fit over 100,000 women worldwide, and educate them on the importance of getting the correct fit, as often in-correct sizes can cause discomfort, health issues and back problems. As part of SUFF, Triumph are launching an online fit guide, full of helpful hints and style tips to ensure consumers have an expert educational tool to ensure women are supported in making decisions when selecting lingerie fitted to their needs.
Triumph will also offer a free in-store service to advise and support. Consumers can either book an appointment online or drop in to receive a personal fitting with expert store advisors.
Eszter Szijarto, Head of Brand Marketing Triumph comments:
“At Triumph we believe in providing the best fitting lingerie for every shape and occasion. The perfect lingerie can dramatically improve the way you look and give you confidence and we believe that the first step to your perfect fit is to receive advice from experts who can offer correct measurement with advise on tailored cuts to flatter your natural body shape. ‘Stand Up For Fit’ is our mission to help women discover their actual size and to break down the barriers when searching for advise on lingerie and personal fittings”.
Other survey findings include:
- Fashion and style were less important attributes when searching online, yet lingerie that makes the most of our clothes ranked highly with 68% of women saying they choose lingerie to enhance their choice of outfit. Women spend an average of only £88 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of £400 a year.
- The Survey also revealed that over 73% of women agreed that badly fitting lingerie affected their confidence, negatively impacting on their working day and in some cases affecting their performance when in a job interview scenario.
- An average 30% of women had never been for a proper bra fitting and reasons for this included lack of knowledge of where or how to find the service. Interestingly women in Italy were amongst the highest percentage of women to have received a fitting in the last six months with 64%, followed by France with 42% and closely followed by UK and US with 35% and Germany with 25%.
Discover your perfect fit and be inspired by our SUFF film at www.triumph.com, <a #StandUpForFit
Triumph International is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph®, sloggi®, Valisère® and HOM®. Globally, the company serves 40,000 wholesale customers and sells its products in 2,100 Triumph Stores as well as via several own online shops. Triumph International employs more than 36,000 people and achieves revenues of 2.1 billion Swiss francs (2012).
Phone : +44 207 907 7130
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Inter-Triumph Marketing GmbH
phone: +49 89 5111 8219
mobile: +49 170 223 7406
Related LinksTriumph Website