SEPHORA Opens Its First Brooklyn Store On November 1st

/ PRNewswire / — Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its first store in Brooklyn on November 1st. And what’s even more beautiful? The first 100 clients to show up at the grand opening on Friday, November 1st at 8 AM and Saturday, November 2nd at 9 AM, will receive a SEPHORA gift card with mystery values worth up to $1000!
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The beauty fun doesn’t stop there. To celebrate the opening, SEPHORA has a weekend full of festivities, beginning Friday, November 1st with the grand opening ribbon cutting. Grand opening weekend activities include:

  • BROOKLYN, you’re a work of art. Be among the first to experience five original works of art from Brooklyn based artists Gary Panter, Kim Gordon, Keegan McHargue, Hisham Bharoocha and Mickalene Thomas – only at SEPHORA Brooklyn grand opening weekend. Let these chromatic paintings inspire your shopping experience as we celebrate the beauty of Brooklyn.

  • GET CREATIVE. Channel Brooklyn’s creative energy with unique in-store experiences and beauty related art workshops conducted by local artists.

FRIDAY, November 1st

  • 11 AM to 7 PM, GO PRO: Receive Express Services and beauty consultations from SEPHORA PRO Artists, stationed at the Beauty Studio.
  • 12PM to 4 PM, MAKEUP AS MATERIAL: Join celebrated makeup artist Will Lemon, known for his customized skin art, to watch and learn how he uses in-store products with natural ingredients to create custom skin-prints.
  • Enjoy a SEPHORA photo booth to take pictures and share your memories from the grand opening fun.
  • Vibe as you enjoy the day’s activities with DJ sets by BK Creatives and campaign collaborators Will Lemon and Hisham Bharoocha.
  • Morris Kitchen, a Brooklyn based food vendor, will be serving up delicious, locally sourced bites, Brooklyn-brewed coffee and refreshing drinks.
  • While celebrating the opening, Sephora Beauty Insiders can also receive an exclusive Sephora Brooklyn tote bag*, featuring illustrator Gary Panter’s campaign artwork, with any purchase of $50 or more!

SATURDAY, November 2nd

  • 11 AM to 3 PM, COLOR PALETTE EXPLORATION: Fashion and beauty enthusiast Katherine Bernhardt, who is known for her colorful, expressionistic, large-scale paintings of celebrities and models, will be in-store to teach clients her technique and take them through color palettes of makeup in fashion using acrylic paint.
  • 4 PM to 8 PM, BEAUTY COLLAGE: Brooklyn campaign artist, Hisham Bharoocha, whose vibrant work has been published in notable art, fashion, and culture magazines, will teach participants how to make their own original artwork by collaging beauty imagery from fashion magazines and other mixed media materials.
  • Enjoy a SEPHORA photo booth to take pictures and share your memories from the grand opening fun.
  • While celebrating the opening, Sephora Beauty Insiders can also receive an exclusive Sephora Brooklyn tote bag*, featuring illustrator Gary Panter’s campaign artwork, with any purchase of $50 or more!

*While supplies last.

Here’s what else that’s hip and happening at SEPHORA Brooklyn:

  • Must-Have of the Moment – Experience Marc Jacobs Beauty, an assortment of 16 innovative complexion and color cosmetics and four chic and luxurious makeup brushes, available exclusively at Sephora. Marc’s rule-breaking creativity is at the heart of his makeup vision, and inspires you to push the boundaries and create your own style. From state-of-the-art complexion products that offer tomorrow’s technology today, like Remedy Concealer Pen, to Lash Lifter Gel Volume Mascara, which comes in an extraordinary shade, Blacquer, invented for the blackest, shiniest black, each of the 120 products encourages you to indulge in the impeccably exquisite textures, take liberties with his provocative shades and play with his daring designs.

  • Transform your look in minutes. Come to SEPHORA Brooklyn for a complimentary Express Service at the SEPHORA Beauty Studio, the place for one-on-one beauty sessions with our experts. Services offered include: Blush & Bronze, Flawless Foundation + COLOR IQ, Treat & Conceal, Beautiful Skin, Smoky Eye, Faux Lashes, Perfect Lips, Everyday Eye and Essential Eyeliner. With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.

  • Get privileged! Get rewarded! Get personal! Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. Already a member? Update your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB). Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to free VIB-only beauty bonuses and an invite to a private Holiday Shopping Party. The VIB ROUGE level, the premium new membership level for the most fervent product junkies, offers unparalleled insider access to one-of-a-kind experiences and rewards like limited-list events with brand founders and celebrities, advance access to new products, free shipping on, unlimited complimentary services at the SEPHORA Beauty Studio, access to once in a lifetime rewards, and your own beauty concierge hotline.

  • It’s a birthday celebration for you and SEPHORA Brooklyn! It may be SEPHORA’s birthday in Brooklyn, but the celebration doesn’t stop at the store opening. As a Beauty Insider or VIB, you’re also eligible to receive a special gift – Benefit Real Birthday Turn-Ons! Check your e-mail, mail or simply come back to SEPHORA Brooklyn or any other SEPHORA location, within a few weeks of your birthday to pick up the special gift SEPHORA has waiting for you!

The new 8,039 square foot, free-standing SEPHORA store in Brooklyn is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories.

  • Makeup lines such as Benefit, Hourglass, Josie Maran, Kat Von D, MAKE UP FOR EVER, Marc Jacobs Beauty and NARS
  • Innovative skincare and smilecare lines like Algenist, Caudalie, GLO, NUDE Skincare and Ole Henriksen
  • Fragrance offerings from Fracas, Guerlain, Marc Jacobs, MARCHESA, Philosophy and Stella McCartney
  • Specialty hair care lines like Alterna, Bumble and bumble, Living proof and Phyto

The SEPHORA retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design and client services. SEPHORA was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At SEPHORA, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure.

Sephora Brooklyn
210 Joralemon Street
Brooklyn, NY 11201
Store Hours:
Mon-Fri: 8 am to 8 pm
Sat: 10 am to 9 pm
Sun: 11 am to 7 pm
Extended hours are during grand opening weekend only.