Proving Multimedia ROI Just Got Easier

Reporting on multimedia assets within releases now accessible via PR Newswire’s Visibility Reports.

/ PRNewswire / — According to a PR News and PR Newswire survey of marketing and communications professionals, 60% of those using multimedia in their efforts see a positive trend in response rates—which explains why 75% of respondents have plans to increase their visual storytelling in 2014. In looking at these responses, it might seem puzzling that more marketers and PR professionals haven’t fully invested in a multimedia strategy. Dig further and it becomes obvious that in addition to time and resource constraints, a lack of accessible, clear reporting on rich content is one of the largest barriers to investment, with 56% indicating a lack of tools for senior managers to track the ROI of a company’s multimedia efforts.1
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PR Newswire announced the addition of video reporting within its Visibility Reports, which clients already have easy access to through PR Newswire’s Online Member Center. This new feature will round out Visibility Report’s well-established distribution reporting on the text and photo portions of a release, with multimedia assets now tracked in a dedicated tab displaying:

  • Number of assets (photo, video) distributed
  • Number of views for each asset
  • Number of asset views in total (includes both release and individual multimedia content pick-up)
  • Number of downloads of documents distributed with the release

PR Newswire clients can easily share their multimedia report with colleagues via email, or download the reports in PDF or Excel. Comparisons between up to three releases, with or without multimedia, are also possible to compare ROI and determine what worked—and what didn’t.

To learn more about the benefits of membership with PR Newswire:

“Through our investments in comprehensive multimedia reporting, PR Newswire is helping our customers gain insight into the impact of their visual storytelling efforts on messaging and campaign activities, and ultimately, driving business outcomes,” said Jason Edelboim, Senior Vice President, Global Media and Distribution. “PR Newswire is the industry’s leader in rich media distribution and syndication and we will continue to innovate to meet our customers' changing communications needs.”

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


Media Contacts:

Caitlin Carragee
Manager, Marketing Communications

Source: PR Newswire Association LLC