Introduces limited edition Phiten® x Be The Match® Tornado™ Necklace

/ PRNewswire / — Phiten, the pioneer of AQUA-METAL materials and innovator of metal-infused technology, and professional baseball players C.J. Wilson, Josh Hamilton and J.B. Shuck have teamed up with Be The Match, the nonprofit organization dedicated to helping patients with blood cancers receive life-saving bone marrow and umbilical cord blood transplants. To support Be The Match and raise awareness of the national Be The Match Registry®, Phiten has designed a limited edition Phiten x Be The Match Tornado Necklace with sales benefiting the cause, and the three pro baseball players have been named Ambassadors of Hope by Be The Match.
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"Every four minutes, someone is diagnosed with a blood cancer like leukemia, yet only half receive the treatment they need. Donating bone marrow to a patient with blood cancer can save their life, but thousands of patients can't find matching donors," said Barry Huff, senior vice president of Marketing & Communications and Recruitment at Be The Match. "Our partnership with Phiten and three pro baseball players will help raise critical funds needed to support more patients, while also encouraging more people to join the Be The Match Registry as potential volunteer bone marrow donors."

The newly launched limited edition Phiten x Be The Match Tornado Necklace ($35 USD) is exclusively available at with 25 percent of net sales supporting the Be The Match mission. The dual-coiled necklace features the unique Be The Match colors. It is designed with an outer nylon fabric permeated with Phiten's AQUA-TITANIUM® technology, which covers an elastomer compound core, and is held together by custom seam guards.

"We're proud to team-up with Be The Match and support this important cause," said Joe Furuhata, vice president of Phiten USA. "Our hand-twisted Tornado necklaces are our best-selling item and we hope this special edition raises awareness of the importance of helping Be The Match provide cures to blood cancer patients."

Phiten's iconic Tornado necklaces are worn by professional baseball players and athletes worldwide. Ambassadors of Hope, C.J. Wilson, Josh Hamilton and J.B. Shuck, have joined together to support Phiten's Help Be The Match Eliminate Blood Cancer program with their "Step Up to the Plate. Be a Hero" public service announcement (PSA).

"I'm honored to support Phiten's Help Be The Match Eliminate Blood Cancer initiative and help encourage baseball fans to make a difference," said Be The Match Ambassador of Hope and professional pitcher, C.J. Wilson.

The Phiten Help Be The Match Eliminate Blood Cancer program will raise money to help ensure that every person who needs a bone marrow transplant receives one. Proceeds from the limited edition Phiten x Be The Match Tornado Necklace will help grow the Be The Match Registry so more patients can find their match, provide financial relief for families struggling with uninsured medical costs and advance the science of bone marrow transplantation. To purchase the limited edition necklace, visit

About Be The Match
For people with life-threatening blood cancers—like leukemia and lymphoma—or other diseases, a cure exists. Be The Match® connects patients with their donor match for a life-saving marrow or umbilical cord blood transplant. People can contribute to the cure as a member of the Be The Match Registry®, financial contributor or volunteer. Be The Match provides patients and their families one-on-one support, education, and guidance before, during and after transplant.

Be The Match is operated by the National Marrow Donor Program® (NMDP), a nonprofit organization that matches patients with donors, educates health care professionals and conducts research so more lives can be saved. To learn more about the cure, visit or call 1 (800) MARROW-2.

About Phiten
Phiten® is the unprecedented forerunner and pioneer of AQUA-METAL™ materials and the advancement of metal-infused technology. Founded in 1983 in Kyoto, Japan, Phiten has been inspiring individuals to live and strive for a balanced lifestyle with groundbreaking technology and design applied to active apparel, support products, footwear, and accessories. Holding over 100 patents worldwide and with over 30 distributors across the globe, Phiten has established itself as a symbol of sports, health, and wellness. Phiten is a licensed partner of NBA® and the NHL®, and the Authentic Collection Licensed Partner of MLB®, holding the rights as the Official Compression Sleeve of Major League Baseball®. Phiten products are available at professional sports stadiums, sporting goods retailers, pharmacies, and chiropractic clinics across the nation. For more information please visit


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