#BirthdayFail Campaign Features Jase and Si Robertson in Hallmark-Exclusive Video Series

Robertsons Have Teamed with Hallmark to Remind People of the Power of a Birthday Card

This fall, two members of America’s favorite reality TV family — the Robertsons — have teamed up with Hallmark to help remind people in their own unique ways that the best way to leave a lasting impression on a loved one’s birthday is with a greeting card. Jase and Si Robertson are featured in four online videos produced by Hallmark, in which they use their own unique style of humor to depict what not to do on a loved one’s birthday…in other words, the birthday “fail.”
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“There’s nothing more important than family, but sometimes we miss the mark on a loved one’s birthday. Like Si sending me a text saying HBD and LOL, when he doesn’t even know what that means,” said Jase Robertson. “We hope these videos remind folks that a sure-fire way to avoid a #birthdayfail on someone’s big day is to give them a Hallmark card.”

The latest video featuring Jase and Si in the #birthdayfail series launches today and is available to view now at Hallmark’s YouTube channel and at www.birthdayfail.com.

“Hey, look here. Posting ‘Happy Birthday’ on someone’s wall instead of getting them a Hallmark card? I’m not really sure what that even means, but it sounds like a #birthdayfail to me! Do not delay, watch these videos to protect yourself from future birthday embarrassment, Jack!” said Si Robertson.

Hallmark’s #birthdayfail videos featuring Jase and Si Robertson, as well as related graphics and blog posts, are available to view and share at www.birthdayfail.com. Consumers also will find #birthdayfail posts at Hallmark’s Facebook page and Twitter feed.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 30,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit corporate.hallmark.com for more details.