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INTO THE NEW YEAR

Ardell® Announces Holiday Lash Contest

Let faux fringe glamourEYES you this New Years Eve. The world’s leader in lashes announces the Ardell® Glamour Eyes Holiday Lash Contest. Contestants can enter to win cash prizes and Ardell® product with a photo of their favorite lash look inspired by everyone’s favorite holiday for new beginnings, sparkle and shine – New Years Eve. What better way to celebrate than starting 2014 looking fabu-lash?
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The top 25 finalists win:

Grand Prize - $1,000 Visa Gift Card
2nd Prize - $500 Visa Gift Card
3rd Prize - $250 Visa Gift Card
22 Congratulations Winners -$50 in Ardell® Product

To enter, contestants must visit www.ardelllashes.com/ardellcontest between Nov. 15 – Dec. 19 and upload a photo of their favorite lash look following the guidelines specified on the website.

Contestants will receive a unique URL to share via social media when online voting begins on Dec. 20. Online voting ends on Jan. 10, 2014 and the top 25 winners will be submitted to the judging panel for placing. The expert judging panel includes top beauty social media mavens Alana Dawn, Carine Bernedo, Julie San Agustin, and Karen Sarahi Gonzalez.

Winners will be officially announced via www.ardelllashes.com on or around Jan. 31, 2014.

The Ardell® Glamour Eyes Holiday Lash Contest is open to residents of the United States as well as Canada (excluding Quebec), Mexico and the United Kingdom.

About Ardell®
Founded in 1971, Ardell® has quickly become the leader in easy-to-use, premium quality faux eyelashes, brow cosmetics and accessories. Favored by celebrities and makeup artists and beloved by women worldwide, Ardell® remains true to its mission in wanting to give women a way to have beautiful, unforgettable eyes. Ardell® is a division of American International Industries. For more information about Ardell®, the contest Official Rules and Guidelines, please visit www.ardelllashes.com. Follow Ardell® on Facebook (@Ardell-Lashes), Twitter (@Ardell_Lashes) and Instagram (@Ardell_Lashes and #ArdellHolidayContest2013).

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tori@dnapublicity.com