POP-TARTS® TEAMS UP WITH U.S. TEEN FREESKIIERS TORIN YATER-WALLACE & MAGGIE VOISIN TO MAKE SOCHI 2014 OLYMPIC WINTER GAMES CRAZY GOOD™
Torin and Maggie’s favorite toaster pastry brings their first Olympic journeys to fans
"I'm pumped that I was nominated to join Team USA in Sochi," said Torin Yater-Wallace. "This is the first time freeskiing is in the Olympics, and to be making history while representing my country is amazing. I'm excited to team up with Pop-Tarts so we can give fans an inside look at my journey and a new Winter Olympic sport."
Since he hit the slopes at age seven, Torin has challenged himself to go bigger and be more creative each day on skis. His Start Story video illustrates the support he receives from family and friends, and the drive that pushes him toward great things. In 2011, he nailed his landing onto the freeskiing scene when he became the youngest Winter X-Games medalist in history – and is quickly becoming the face of the sport.
"Having the chance to compete in the Winter Olympic Games as one of the youngest Winter Olympic athletes would be a dream come true," said Maggie Voisin. "I'm really excited that Pop-Tarts is helping Torin and me include our fans in this awesome experience."
The brand's partnership with Torin and Maggie isn't the only way Pop-Tarts is making this winter Crazy Good. Team USA enthusiasts can use the Crazy Good Me app on the Pop-Tarts Facebook page to create their own unique winter athlete avatar – complete with customizable clothes and competition gear – and share it with friends through Facebook, Twitter and Instagram. New accessories like Torin and Maggie's favorite hats and mittens will be updated throughout the Games so the Crazy Good characters can look stylish all the way through the Closing Ceremony.
"Pop-Tarts bring fun to breakfast, and we're excited to partner with two athletes who are competing in a fun new Olympic sport," said Aleta Chase, director of marketing for Pop-Tarts. "We want to give fans a taste of life as a teenage athlete through a cool new app and exclusive access during their quests for gold."
Fans can also head to the breakfast aisle to find Torin on the back of limited edition Pop-Tarts boxes sold nationwide or to the Facebook page for updates on his Olympic journey via epic photos and videos of tricks and moments off the slopes. For more behind-the-scenes access to Torin and Maggie, and additional Team USA updates at the 2014 Olympic Winter Games, join the #CrazyGoodWinter conversation on Twitter and follow poptarts411 on Instagram.
- Go behind-the-scenes with @PopTarts411 as @TorinWallace & @SkiMagg123 share #CrazyGoodWinter highlights Tweet
- Check out @PopTarts411Crazy Good Me Facebook app! Join the team with freeskiiers @TorinWallace & @SkiMagg123 #CrazyGoodWinter Tweet
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.