LEADERS FROM MATTEL, LEGO, HASBRO, AND LEAPFROG REVEAL COMPANY STRATEGIES AND INDUSTRY PREDICTIONS AT AMERICAN INTERNATIONAL TOY FAIR

Entertainment, Age Compression, and Evolving Retail Landscape are Top of Mind in 2014, as Told to Jim Silver of TTPM, the #1 Source for All Things Play

/ PRNewswire / — Chief executive officers from the four leading toy manufacturers preview the industry outlook for the year ahead in a video released today by TTPM (TimetoPlayMag.com), the #1 source for all things play.
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Jim Silver, CEO/editor-in-chief of TTPM spoke with leaders from the top four toy companies during the industry’s largest annual trade show:

  • Bryan Stockton, CEO, Mattel
  • Soren Torp Laursen, President, LEGO USA/Pacific
  • Brian Goldner, CEO, Hasbro
  • John Barbour, CEO, LeapFrog

In each of the four interviews Silver invites the executives to preview the year ahead and discuss industry trends, including customization and kids’ increasing desire to create their own play experiences. Discussion points include the relationship between the entertainment industry and the toy business and how technology continues to impact the toy aisle, including the effect tablets have on the way today’s kids play. The leaders also address the challenges facing the industry, including a changing retail landscape and age compression.

Interview opportunities with Jim Silver are available upon request.

About TTPM
TTPM (TimetoPlayMag.com) is the #1 source for all things play, and the best place for parents to research and find the best products for their family. TTPM is the only site that combines expert reviews (written and video) with live price comparison, one-click purchasing, and product availability at major retailers including Amazon, Wal-Mart, Target, Toys“R”Us, Babies“R”Us, buybuy BABY, GameStop, Best Buy, Sports Authority and Modell’s Sporting Goods.

Whether at home or on the go, TTPM and the Shop for Kids by TimetoPlayMag.com app give shoppers all the details they need to make educated purchasing decisions and save time and money. TTPM ensures parents and gift givers are finding the best products for kids at the best prices.

The seasoned TTPM editorial team reviews thousands of products each year, providing comprehensive video and written reviews of toys, baby products, kids’ electronics, sporting goods, and family friendly video games, apps, books, and movies.

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