JOHN FRIEDA® HAIR CARE FOR RODARTE FALL/WINTER 2014: DELICATE, YOUTHFUL BEAUTY AT NEW YORK FASHION WEEK

/ PRNewswire / — For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
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THE STYLIST: Odile Gilbert

HOW TO:

  • To begin, Odile coated hair with Frizz Ease® Daily Nourishment Leave-In Conditioner to prep hair, ensuring it looked healthy and felt hydrated—the perfect canvas for the look
  • After pulling the hair into two sections and creating two long braids, Odile blew the hair dry to give the hair a subtle wave.
  • Odile then undid the braids and worked Frizz Ease® Unwind Curls Calming Crème through hair to give it relaxed, carefree texture, concentrating on the ends
  • Next, Odile took a piece from the side, twisted it and pulled it to the back of the head, securing it with pins and a Rodarte hand-made clip
  • To finish the look, Odile spritzed Luxurious Volume All-Day Hold Hairspray to give hair touchable, flexible hold

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair®  Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER
LINDSAY BOOS
TRACTENBERG & CO.
212.929.7979