NEW TECHNOLOGY FOR ENERGIZED AND STRONGER HAIR

Amway Introduces All New Satinique® With Patented ENERJUVE Technology

/ PRNewswire / — The giant direct-seller Amway revamped its exclusive line of hair care products with a patented technology creating products that make hair strong, resilient, shiny and energized.
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Amway scientists have recreated the Satinique® collection with a three-part approach to hair wellness – Care, Treat and Style – using the exclusive and patented ENERJUVE technology. This positively charged technology combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out.

“Amway’s deep commitment to scientific innovation elevates Satinique® to be among the best haircare brands on the market,” explains Maud Pansing, VP Global Beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair.”

Blended Botanicals and Nutrients

The Satinique® line incorporates botanicals that are known for their natural benefits delivering highly specific advantages from each of the shampoos, conditioners and treatment products. Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customizing each formula.

The Collection

Each of the unique Satinique® formulas contains ENERJUVE, the signature blend of botanicals and nutrients and one of the two custom fragrances created exclusively for the collection. The formulas are categorized by their benefits and further customized with easily recognizable packaging colors, connoting these benefits.

Smooth Moisture
Shampoo
Conditioner
Color Repair
Shampoo
Conditioner
Revitalizing Mask
Extra Volume
Shampoo
Conditioner
Volumising Mousse
Everyday
Texturing Matte Wax
2 in 1 Shampoo and Conditioner

To enhance a natural style—or change it effortlessly, new premium styling products will be available in May 2014. At the same time, we’ll launch targeted treatment products.

Smooth Moisture
Straightening Balm
Styling Cream
Color Repair
Overnight Repair Treatment
Dual Defend Spray
Everyday
Final Step Finishing Hairspray
Shine Spray
Anti-Hairfall Thickening
Shampoo
Conditioner
Scalp Tonic
Anti-Dandruff
Shampoo

AMWAY
Amway is one of the largest direct selling businesses in the world. In 2013 Amway reported global sales of $11.8 billion, a record for the organization. Founded in 1959 and based in Ada, Michigan, Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide. The top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and colour cosmetics, and eSpring® water treatment systems.

Contact:

Larissa Malone
larissa.malone@amway.com
616-787-6217