LEAPFROG UNVEILS NEW LEAPPAD™3 AND LEAPPAD™ ULTRA XDi, THE BEST FIRST TABLET EXPERIENCES FOR KIDS

Sleeker, faster and packed with more features than ever before, LeapPad3 and LeapPad Ultra XDi are super kid safe, incredibly kid tough and kid smart with access to LeapFrog’s world-class educational content library

/ PRNewswire / — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children’s learning tablets*, today unveiled the latest additions to the award-winning line of LeapPad tablets, LeapPad3 and LeapPad Ultra XDi. Both tablets focus on the key qualities parents are looking for in their child’s first tablet experience: access to hundreds of top-quality educational apps, books, games and videos, highly durable construction and incredibly safe web browsing straight out of the box.
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LeapPad3 and LeapPad Ultra XDi provide access to LeapFrog’s Learning Library of world-class games and apps designed or approved by LeapFrog’s team of learning experts. Plus, with features like shatter-safe screens to the most kid-appropriate web experience through the LeapSearch browsing tool, LeapPad tablets offer the best first tablet experiences for kids.

The LeapPad3 tablet is the fastest, highest-performance five-inch tablet ever from LeapFrog. With kid-safe web, Wi-Fi and a new capacitive touchscreen, LeapPad3 is the perfect combination of performance, durability, safety and affordability. LeapPad3 has 4GB of memory, two mega-pixel front and back cameras and video recorders, and a built-in lithium ion rechargeable battery so the exploration and creativity never ends.

LeapPad Ultra XDi, LeapFrog’s seven-inch Wi-Fi tablet, builds on the success of the award-wining LeapPad Ultra which has won more than a dozen industry and parenting awards and was recognized as one of the hottest holiday items for kids among top retailers in 2013. LeapPad Ultra XDi offers the ultimate multimedia experience kids and parents want with a high-resolution touch screen, 8GB of memory, and access to hundreds of downloadable apps. LeapPad Ultra XDi also includes front and back mega-pixel cameras and video recorders, a rechargeable lithium ion battery and an on-board MP3 player so kids’ music is right at their fingertips.

“Parents searching for their child’s first tablet are confronted with many choices that say they are designed for kids or have access to a library of ‘educator-endorsed’ content. However, when you look ‘under the hood’ these tablets may be fun but lack the essential deliverables parents are looking for in a safe educational experience for their child,” said Dr. Jody Sherman LeVos, director of LeapFrog’s Learning Team. “LeapPad3 and LeapPad Ultra XDi provide parents the perfect introductory tablets that are high-performing, and have access to a kid-safe web experience designed for a child to explore their passions and interests along with a learning library of high-quality games and apps. Parents can feel confident that when they hand their child a LeapFrog tablet, whether a LeapPad3 or LeapPad Ultra XDi, they are providing the best first tablet experience designed for kids – full of learning and packed with fun.”

Since pioneering the children’s tablet category in 2011, LeapFrog’s award-winning LeapPad tablets have received more than 40 accolades from parenting and industry organizations, and been recognized on retailers’ top holiday lists.

The Best Educational Content
LeapPad3 and LeapPad Ultra XDi tablets provide access to LeapFrog’s Learning Library of more than 1,000 games, apps, eBooks, videos, music and more all designed or approved by LeapFrog’s team of gaming and learning experts. LeapFrog is the only children’s tablet maker to employ a full-time in-house team of learning experts, all with PhDs in various specialties including education, child development and educational psychology. LeapFrog games draw from 2,600 skills across core subjects like reading, math, science and creativity, and seamlessly blend LeapFrog’s comprehensive curriculum into age-appropriate gameplay and videos that keep children learning. With LeapPad3 and LeapPad Ultra XDi, every child can learn and play in a way that is appropriate for them. Select games in the LeapFrog Learning Library personalize the learning to each child, automatically adjusting the level for just the right challenge.

Super Kid-Safe
The LeapPad3 and LeapPad Ultra XDi learning tablets have been designed specifically for kids. With built-in Wi-Fi and LeapSearch, powered by Zui, a kid-friendly web environment of more than 1,000 videos, games and more that have been prescreened by LeapFrog’s learning experts, parents can rest assured every web-based content experience is safe and age-appropriate. LeapSearch is an innovative browsing tool that allows kids, including those that are not yet reading, to explore web content in an easy and safe way by categorizing content based on topics.

LeapPad tablets are also equipped with safe wireless peer-to-peer chat and gameplay. Children with LeapPad3 or LeapPad Ultra XDi tablets can play together using the included Pet Chat and Pet Pad Party apps, or extend the fun with multiplayer games such as LeapFrog Kart Racing, Roly Poly World, Arturo’s Bug Adventures and Go Gopher Go apps (sold separately).

Kid–Tough Design
Built kid-tough with special impact zones to insulate and protect the tablet, LeapPad3 and LeapPad Ultra XDi have been thoroughly drop tested, impact tested and compression tested in LeapFrog’s Quality Lab to ensure that it not only keeps functioning, but remains safe for a child as they play on their tablet. The shatter-safe screen prevents glass from coming loose and is sealed with a silicone gasket for extra energy absorption for worry-free fun at home or on the go.

Availability
The LeapPad3 tablet (MSRP $99.99, for children 3-9 years old) will be available in green and pink and for online pre-order in the U.S. starting July 16, and online and at major retail locations beginning August 2014. The LeapPad Ultra XDi tablet (MSRP $129.99, for children 3-9 years old) will be available in the new green and pink colors online and at major retail locations beginning Fall 2014. For more information, visit www.leapfrog.com/tablets.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child’s love for fun. With experiences that are personalized to each child’s level, LeapFrog helps children achieve their potential through LeapFrog’s proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog’s full-time in-house team of learning experts. LeapFrog’s Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child’s learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

& © 2014 LeapFrog Enterprises, Inc. All rights reserved.

*Based on sales.

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Media Contacts:

Monica Ma
LeapFrog Enterprises, Inc.
510-596-3437
mma@leapfrog.com

Katie Zeiser
Access Communications
415-844-6219
kzeiser@accesspr.com