China Connect 4th Edition
- 30 speakers from China and Europe
- 120 companies
- 250 people
PARIS, 2nd April 2014, /PRNewswire/- Growing internationalisation with companies from the US, Turkey, Italy, Belgium, Netherlands, United Kingdom
Growing business sectors diversity with Food & Beverages, Retailers, Automotive, Hospitality, Cosmetics, Luxury, Horology, Fashion, Industry, technology solution providers, digital agencies, Banking … including Omega, Marriott, LVMH, Michelin, 55, YuMe, Hermes, EdgeCast, Coty, Renault, Fast Retailing…
All major market trends and stakes’ « Chineseness" were highlighted, with reknowed China’s digital marketing players, among them, cross border E-commerce player LightInTheBox, full priced online fashion retailer Shangpin, CIC Data/Kantar Media, Ogilvy Entertainment, EntGroup, Datawords, Epsilon, CDNetworks, Demandware, Zenithoptimedia, Goodstein etc. E and M-commerce challenges and opportunities, key role of social media, fast evolving emerging middle class characteristics, search market shake up with the rise of 360, Celebrities (endorsement) and Key Opinion Leaders relationships, and the dynamism of China’s digital ecosystem, with China’s internet blog Technode.
Porter Erisman, ex Vice-President of Alibaba Group, who worked with former Ceo Jack Ma for more than 10 years, showed for the first time in France, exclusively at China Connect, his documentary « Crocodile in the Yangtze : a Westerner Inside China’s Alibaba.com ». Alibaba’s IPO has been announced for months, it’s accelerating now, which made it even more timely and exciting. He said : “I was truly impressed by the great conference content and senior-level executives that China Connect gathered in Paris. I’ve never before seen so many China internet industry leaders gathered in one place at one time in Europe. And the friendly community feel of the event made it a great place to see old friends and meet new business partners.”
“My best compliments for your very interesting and unique event about digital strategy in China. I’m very impressed with the high quality of the content, the speakers, and of course your great enthusiasm!” Daniele FABRIZIO, Digital Communications, BULGARI
“Great program in general, and great for me. Very professionnal, very well organized. Good speakers! I learned a lot on possibilities to connect with our chinese consumers, in a much more efficient way than through traditionnal advertizing. " Will be usefull for future! » Xavier CRUSE, President APAC, Bongrain International.
“China Connect was a truly remarkable event. You should be justly proud of what you achieved. Jack Ma’s story told by Porter Erisman was just an amazing experience. Thanks again. Happy to hear soon about China Connect 2015!” Hervé FAUVIN, Managing Director eCommera