The Evolution of an Icon


Biel/Bienne, 2nd July 2014 /PRNewswire/- EBEL is proud to introduce the new Wave – a collection of modern timepieces that retain the legendary DNA of the iconic wave bracelet, while reenergizing its dynamic design elements to create a more contemporary look and feel. The new Wave is an evolutionary reinterpretation of EBEL’s Sport Classic watch collection which launched in 1977 and was one of the most widely recognized design statements throughout the watch industry. With its perfectly integrated case and bracelet and distinctive wave-shaped links, the iconic EBEL Sport Classic radiated a sense of movement and incredibly supple feel – these design elements immediately became an EBEL brand signature.
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“When EBEL first launched the Sport Classic in the 70’s, it took the daring step of introducing a design unlike any other on the market,” said Mary Leach, Chief Marketing Officer, Movado Group, Inc. “While several of its innovative features seemed too avant-garde, this collection had a revolutionary effect on the watchmaking world and is still a brand icon today. We are so excited to present the new Wave, a modern interpretation that continues to embody EBEL’s luxury and contemporary elegance.”

The new Wave will appeal to fashion-forward women and men looking for a modern, elegant timepiece that embodies the artistic refinement and technical precision for which EBEL is universally renowned. The case profile and the wave-shaped links are bolder and more distinctive, while still evoking the sensuous, fluid lines and curves emblematic of EBEL. The collection is available in 30mm and 40mm diameter cases, both finely crafted in stainless steel and 18K yellow gold. The bezel of EBEL Wave Lady is set with 58 diamonds, while its feminine white mother-of-pearl dial is detailed with 8 diamond markers. The men’s model sports a silver-toned galvanic dial with applied EBEL symbol at 12.00 and date window at 3.00. Both feature fluidly integrated two-toned stainless steel wave-link bracelets that conform to the wrist for exceptional comfort.

EBEL’s success has been built upon the perfect fusion of technical excellence and a passion for aesthetically daring and timeless, distinctive design. The Wave reimagined is undeniably EBEL. A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. EBEL was founded by husband and wife Eugene Blum and Alice Levy, in La Chaux-de-Fonds, Switzerland in 1911. Since its inception, EBEL has remained true to their core values, manufacturing fine Swiss watches that marry technical expertise and distinctive style. Renowned today for its iconic bracelet design with signature wave-shaped links, EBEL continues to create timepieces that embody luxury and contemporary elegance with subtle, yet exquisite detail.

Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari brand watches worldwide. The Evolution of an Icon.