Launch party for the new Chloé fragrance: Chloé Love Story
A night in Paris. Sparkling lights and music. A crowd. And her.
PARIS, 4th July 2014/PRNewswire/- The Coty Prestige fragrance company hosted a cocktail party on the rooftop of l’Institut du Monde Arabe to present the new Chloé Love Story fragrance to the international press, VIP’s and influencers.
Jean Mortier, President of Coty Prestige and Geoffroy de la Bourdonnaye, CEO of Chloé, celebrated the launch of Love Story in the company of 400 guests.
Clémence Poésy, muse for the fragrance attended the party, along with Clare Waight Keller, Chloé’s Creative Director and Mélanie Laurent, who directed the tv spot which was revealed earlier in the evening. The ad features the song Mi Amor performed by Vanessa Paradis.
The rooftop of l’Institut du Monde Arabe was redecorated for the occasion in the style of the new fragrance. An immense metallic structure branded with the Love Story logo was installed for guests to share their love tory moments.
Guests were invited to experience the new scent at a perfume bar showcasing the beautiful lock-shaped flacon, while Christine & The Queens performed their latest songs in an exclusive live concert. The party then moved to the beat of the fashionable DJ Nouvelle Vague.
Guests in attendance included rachida brakni, maria josée croze, géraldine pailhas, mélanie thierry, karin viard, anne marivin, hafsia herzi, joséphine japy, jeanne damas among others.
Chloé Love Story Eau de Parfum will be available from September 2014.
About Coty inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, Philosophy, Playboy, Rimmel and Sally Hansen.
For additional information about coty inc., please visit www.coty.com.
International Public Relations Senior Officer Chloé
tel.: +33 (0)1 58 71 75 15
International Public Relations Director Chloé
tel.: +33 (0)1 58 71 75 84