Affiliated Business Group and Yellow Box Announce New Branded Retail Concept
Yellow Box is a leading women’s footwear wholesaler most notably recognized for its iconic jeweled sandals for women. The brand has a loyal following among women and girls who love the brand’s unique comfort and trendsetting fashion.
ABG will conceptualize, design and operate the Yellow Box retail stores, which will offer core fashion sandals, flats, dress shoes, boots and exclusive products at sensible price points. ABG plans to open Yellow Box stores in premier shopping destinations throughout the United States, with the initial phase commencing with three to five store openings in 2014.
Yellow Box Corporation Founder and President, Terry Chen commented; “We are very excited to partner with the Affiliated Business Group in the development of our new Yellow Box retail stores. ABG’s expertise in footwear specialty retail will provide a unique consumer experience that brings our Yellow Box brand alive through branded retail stores.”
DSW Inc. President and CEO Mike MacDonald responded, “Developing new footwear concepts is a key part of our enterprise growth strategy. ABG’s partnership with Yellow Box provides a new platform to bring the Yellow Box brand experience to new and existing customers. We are excited about this new specialty footwear retail concept, which will create a new avenue of growth for both DSW Inc. and Yellow Box Corporation.”
Affiliated Business Group's SVP and General Manager Christopher Lanning added, “Yellow Box is a proven women’s footwear brand with a strong positioning in the market place. This venture provides the opportunity to bring the unique fashion and quality of Yellow Box footwear into a three dimensional consumer experience. We look forward to partnering with Terry and his team in this new endeavor.”
About Affiliated Business Group
A division of DSW Inc., ABG partners with multi-category retailers and wholesale companies in the development of strategies, leased businesses, new concepts and business models designed to optimize sales and profits through branded shoe assortments and retail experiences. To learn more, visit dswinc.com or contact ABG New Business Development at email@example.com.
About DSW Inc.
DSW Inc is a leading footwear and accessories retailer that operates Designer Shoe Warehouse stores at 403 locations nationwide and supplies footwear to over 357 leased locations through the Affiliated Business Group.
About Yellow Box
Founded in 1998, Yellow Box Footwear introduced a line of shoes with a vision of quality and creative styling. From a modest beginning, Yellow Box started with a collection of playful sandals. Since then, Yellow Box has garnered a loyal fan base of women and girls alike. Loyal Yellow Box consumers value quality in fashionable design along with comfort and affordability. Over the years, Yellow Box’s line of products has grown to encompass a wide range of sandals, heels, and boots. From everyday casual to formal elegance, Yellow Box shoes align with sensible design appropriate for every lifestyle. Shop Yellow Box Footwear by visiting Yellow Box Footwear or DSW.
For further information:
Christina Cheng, DSW Inc. (855) 893-5691