NHPCO LAUNCHES NEW MOMENTS OF LIFE CAMPAIGN

Patients’ and families’ stories show hospice is about more than death – it’s about life

/ PRNewswire / — In celebrating the 40th anniversary of hospice care in the United States, the National Hospice and Palliative Care Organization (NHPCO) is excited to introduce a new national campaign, “Moments of Life: Made Possible by Hospice,” that will show all Americans that hospice focuses on living and enables special moments and memories at the end of life for patients and loved ones.
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A father’s final wedding dance with his daughter, a veteran’s visit to the WWII Memorial, the opportunity to bring an infant daughter home, an afternoon tea party with grandchildren... these are only some of the moments made possible by hospice.

The Moments of Life awareness campaign will feature stories, gathered by hospices across the country, of patients and families experiencing hospice care first hand. The stories will take the form of videos, photos, audio recordings and text, and will offer a vibrant cross-section of different perspectives of hospice.

“In this campaign, we are looking for real stories that show patients’ abilities to ‘do more’ as a result of their experience on hospice,” said Anita Brikman, senior vice president of communications for NHPCO. “These stories should show America that even when you’re dying, there is still a lot of living to do.”

For many who have not seen hospice in action, it is a common misconception that hospice patients are merely lying in bed, waiting for the end to come. For families who have experienced hospice, they see the focus is not on dying—it is about embracing and enjoying the remaining moments, thanks to this high-quality, team-based model of care.

“Through the Moments of Life campaign, NHPCO is working with the entire hospice community to show that hospice helps people obtain the end-of-life care they prefer: at home, free of pain, surrounded by loved ones,” said J. Donald Schumacher, NHPCO president and CEO.

For more information visit the new Moments of Life microsite at MomentsOfLife.org.

About National Hospice and Palliative Care Organization
Founded in 1978, NHPCO is the oldest and largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States. The organization, based in Alexandria, Virginia, is committed to profoundly enhancing quality of life for people who are dying and their loved ones by improving end-of-life care and expanding access to hospice care. For more information, visit nhpco.org.

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