March of Dimes® 2014 imbornto® Campaign Celebrates Mothers and Fathers Every Day

March of Dimes Thanks Moms and Dads for Everything They Do; Encourages Consumers to Shop and Donate to Ensure Babies are Born Strong and Healthy

/ PRNewswire / — Every baby is born into this world to do something special and unique. But they can’t do it alone. Mothers and fathers are the guiding lights for where a child can go in life. That’s the inspiring message of the March of Dimes 2014 imbornto® campaign, a national cause marketing initiative that celebrates the fantastic things babies were born to do and thanks the mothers and fathers who brought them into the world.
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From the Mother’s Day to Father’s Day shopping period, the Foundation will partner with media, retailers and brands to remind everyone when they reflect on family that no matter what you were born to do, the March of Dimes helped you get there. March of Dimes is encouraging consumers to shop, take part in partner promotions or donate where they see the imbornto logo to actively support the cause.

“Together, with our partners, March of Dimes continues to help moms have full-term pregnancies and ensure the birth of healthy, strong babies,” says Dr. Jennifer L. Howse, president of March of Dimes. “This annual imbornto campaign honors the people ultimately responsible for the opportunities each and every baby has. Please join every baby in thanking moms and dads for everything they do.”

This Mother’s and Father’s Day purchase a gift from imbornto partners and March of Dimes can help ensure all babies are born strong and healthy. Babies – and parents - will thank you. 2014 imbornto partners include Martha Stewart Living Omnimedia. Inc., The Bon-Ton Stores, Inc., Mud Pie, Scentsy, e.p.t. Family Planning Solutions, Oral-B®, Kmart and eBay. Visit for more information.

March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premiere event, March for Babies®, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit or Find us on Facebook and follow us on Twitter.