SUPERGOOP!® ANNOUNCES INVESTMENT PARTNERSHIP WITH INTERNATIONAL TENNIS SENSATION AND MODERN DAY ENTREPRENEUR MARIA SHARAPOVA
Elevating the importance of sun protection as an essential step in daily skincare
As founder of the growing business Sugarpova and modern day entrepreneur, Sharapova’s decision to personally invest in Supergoop! supports her interest to take part in burgeoning trends in the beauty category. Together, Sharapova and Thaggard aim to spread the sun-safety message and become the leading voices in educating the global community to realize the benefits of incorporating sun protection into their daily routine.
“I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day.”
Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past “sunscreen” and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.
Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014. Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and www.supergoop.com, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next 5 years.
“Skin cancer is diagnosed more frequently than all of the leading cancers combined. 1 in 5 Americans will be diagnosed with it in their lifetime, and yet through a simple act, it's primarily preventable. And, not only does the use of daily UV protection help safeguard against this life threatening illness, but it’s also proven to be a key weapon in the fight against the signs of skin aging. To date, there has not been a broad reaching voice for UV education and we’ve finally found our megaphone in Maria,” says Thaggard. “She is the ideal choice to own and champion this position and we value her as our ambassador of ‘suncare as skincare’.”
About Maria Sharapova
Maria Sharapova is in constant motion as a world traveler and manages to maintain, and more importantly grow, a formidable business presence internationally. Maria's business empire is firing on all cylinders as she continues to represent major brands including: Porsche, TAG Heuer, Nike, Evian, Head, Samsung, Sugarpova and Supergoop! Maria is an athlete, designer, businesswoman, philanthropist, and social media mogul with 12+ million Facebook fans and is Bing's most searched athlete of 2013.
The only prestige skincare brand completely dedicated to UV protection innovations and research and development, Supergoop! is dedicated to delivering healthy, multifunctional suncare formulas free of controversial ingredients. With patents pending for new, highly technical and effective formulas, Supergoop! has earned distinction in the industry. Awarded the Condé Nast Traveler Global Beauty Award and CEW INDIE Beauty Award, Supergoop! is at the forefront of new skincare product innovation. Supergoop! is currently available on air at QVC and on qvc.com, Nordstrom/Nordstrom.com, Sephora/Sephora.com, Birchbox.com and Supergoop.com. For more information, please visit www.supergoop.com.