LG ELECTRONICS ROLLS OUTS THE RED CARPET FOR LG G FLEX AT CELEBRITY-PACKED PREMIERE OF WARNER BROS. PICTURES AND LEGENDARY PICTURES' ''GODZILLA''
LG Celebrates the Release of the Summer’s Biggest Movie Event with its Own Smartphone Smash Hit and Surprise Ticket Giveaways
LG G Flex, easily identifiable by its curved form factor, makes its big, Hollywood debut in the upcoming action adventure film, connecting fans to LG’s premium viewing experience. Courtesy of LG, several lucky fans were treated to surprise tickets to attend the exclusive premiere, getting the opportunity to watch the red carpet arrivals and sit alongside some of Hollywood’s biggest A–list celebs and film stars.
Attendees of the after party had the chance to visit the LG Store to get a glimpse of tomorrow’s innovative technology from LG – and try their hand at knocking out Godzilla’s roar. LG also offered fans exclusive content for those seeking a snapshot before the movie hits theaters on this Friday.
“Teaming up for the premiere of one pop culture’s most well-known movie icons, Godzilla provided the perfect opportunity for LG to show off our larger–than–life powerhouse of a smartphone, LG G Flex,” said Chang Ma, senior vice president of North America marketing, LG MobileComm. “As a company dedicated to improving and enriching entertainment for the smartphone user by redefining the viewing experience, we were pleased to give fans and lucky winners the opportunity to be a part of the exclusive, highly anticipated screening and unlock prizes.”
At the official “Godzilla” after party, LG created the “LG Store,” where attendees that survived Godzilla’s destruction on the big screen were treated to various experience zones, highlighting LG G Flex’s innovations such as its immersive viewing and LG Knock Code security feature. LG Knock Code, an evolution of KnockON, first announced on the acclaimed LG G2, is a new, unique security feature that lets users wake and unlock smartphones using a personalized knock sequence within four invisible quadrants on the display. With Knock Code, users can customize more than 80,000 knock code combinations, helping them feel more confident about their device’s security.
Cinematic Viewing with LG Curved Displays
LG is a leader in producing high quality displays, delivering consumers an amazing viewing experience on TVs and now bringing that to curved smartphones. As the world’s first curved, flexible smartphone*, LG G Flex provides users with a stylish, ergonomic design, while demonstrating LG’s cutting–edge engineering capabilities. The curved display of the LG G Flex recreates a cinematic viewing experience similar to the larger curved screens in movie theaters, making the Godzilla relationship with Warner Bros. and Legendary a unique opportunity.
Available on AT&T, Sprint and T–Mobile and at Best Buy retail locations, LG G Flex owners running Android 4.4 KitKat, can now experience immersive viewing on–the–go and customize over 80,000 Knock Code combinations, for a simple private way of waking and unlocking their devices.
*The flexibility of this product is limited. This phone may be bent flat up to 180 degrees for a limited period of time only. Do not bend inward or twist.
About LG Electronics MobileComm USA, Inc.
LG Electronics MobileComm USA, Inc., based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics Mobile Communications Company, a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer–centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter–device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.
Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures production, a Gareth Edwards film, “Godzilla.” Edwards directed “Godzilla” from a screenplay by Max Borenstein, story by David Callaham, based on the character “Godzilla” owned and created by TOHO CO., LTD. Thomas Tull produced the film, along with Jon Jashni, Mary Parent and Brian Rogers. Patricia Whitcher and Alex Garcia served as executive producers, alongside Yoshimitsu Banno and Kenji Okuhira. The film will be presented in 3D, 2D and IMAX® in select theatres and is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it is distributed by Toho Co., Ltd. Legendary Pictures is a division of Legendary Entertainment. www.godzillamovie.com
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high–quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures–associated productions have realized grosses of more than $9 billion worldwide at the box office. To learn more visit: www.legendary.com
LG Electronics MobileComm USA