KATZKIN PARTNERS WITH CHIP FOOSE TO CREATE NEW OPPORTUNITIES FOR AUTOMOTIVE ENTHUSIAST MARKET

Design Synergy Inspires A New Direction for Interior Customization

/ PRNewswire / — Remaining true to its own core value of the highest design standards, Katzkin, the leader in custom automotive interior transformation, has furthered its relationship with Chip Foose, the legendary international automotive designer and star of television’s “Overhaulin.” Chip has designed exclusive Katzkin interiors for several popular models, including the Ford Fusion, Chevrolet Camaro and the all new 2014 Chevrolet Silverado, which are available to view in Katzkin’s Vehicle Interior Selector (VIS) at www.katzkin.com . Throughout 2014 and 2015, additional Chip Foose Katzkin interiors will be created for other popular models such as the F-150 and Ford Mustang.
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According to Katzkin CEO, Brooks Mayberry, the collaboration with Chip Foose brings a strength and differentiation within the marketplace well beyond the competition. “Our core values embrace design in everything we do,” said Mayberry. “The addition of Chip Foose’s award-winning creativity provides yet another pillar to support Katzkin’s world-class marketing strengths while tapping a growing segment of the market.” Now, a broad enthusiast audience has access to Foose-inspired personalization never before available, adding credibility to Katzkin’s already successful interior repertoire.

Foose noted that Katzkin has provided numerous leather interiors for cars on his “Overhaulin” TV Show, as well as for custom builds in the Foose Design Shop. “I am excited to take my relationship with Katzkin to the next level through our licensing agreement,” said Foose. “Katzkin has the highest quality leathers and their craftsmanship and stitching is outstanding. I’m excited to see my concepts come to life, from my design to your car.”

Katzkin’s Chief Designer, David O’Connell, has been providing an authentic personalization and customization element to the brand since his arrival to the company in 2010. As such, he worked closely with Chip Foose to build upon this creative collaboration. “Allowing Chip to add his unique design approach to Katzkin’s wide array of exciting materials and industry-leading quality will extend our product to an even broader range of auto and truck enthusiasts,” said O’Connell.

The company has long embraced design and O’Connell contends that Katzkin’s ability to offer niche specialties such as the Foose collection, continue to reinforce the company’s leadership position. “Not only are we able to offer personal choice through our on-line configurator directly to the customer, but we continue to make bold statements that provide an ‘a-ha’ moment upon opening the vehicle door.”

About Katzkin Leather, Inc.

Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors. With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information, visit Katzkin online at www.katzkin.com.

About Chip Foose

Chip Foose currently serves as the creative head and driving force behind Foose Design, the widely respected automotive and product development company, headquartered in Huntington Beach, Calif. Specializing in the design and construction of automobiles and automobile-related products, Foose Design products and creative services are available to private individuals, companies and automotive manufacturers.

Foose’s career includes numerous industry honors including being the youngest member ever inducted into the Hot Rod Hall of Fame (at age 33) in 1997, and the first recipient of the Goodguys’ Trendsetter Award in 1998. He has won three coveted “Ridler” Awards at Detroit’s Autorama; he has been involved with eight America’s Most Beautiful Roadster (AMBR)-winning vehicles, and has received the Goodguys’ Street Rod of the Year Award an amazing eight times. Chip Foose continues to star in the popular series “Overhaulin” that airs on Discovery’s Velocity Channel.

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Contact: Deb Pollack, for Katzkin Leather, Inc.
(t) 805-320-9248
(e) deb@debpollack.com